Everything from

Google Ads Help

2 resources from Google Ads Help we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Beginner

Why we picked it The canonical explanation of what PMax actually optimises (bidding, budget, audiences, creatives, attribution) straight from Google, read this before trusting a blog's interpretation of what the black box is doing.

About Performance Max Campaigns

From Google Ads Help by Google

Single campaign spans Search, Shopping, YouTube, Display, Gmail, Discover
Needs sufficient conversion history to optimise well
Complements, doesn't replace, keyword-based Search campaigns

Open support.google.com →

Answers What is Performance Max and should I run it instead of Shopping ads? How many conversions do I need before Google's AI can actually optimize my campaigns?

📄 Article

✓ Link checked Free Beginner

Why we picked it Official step-by-step setup guidance, the right reference to have open the first time you actually build a PMax campaign rather than piecing it together from old blog screenshots.

Guide to Getting Started with Performance Max (for New Users)

From Google Ads Help by Google

Step-by-step first-campaign setup walkthrough
Asset group structuring guidance
What signals and inputs to provide at launch

Open support.google.com →

Answers How do I set up my product feed for Google Shopping and PMax properly?

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