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The industry-standard yardstick for 'is my email program actually good', built from over 180,000 real Klaviyo accounts, so you're benchmarking against real e-commerce data instead of a marketer's blog opinion.
Ecommerce Email Marketing Benchmark Report
From klaviyo.com by Klaviyo
- Email drives roughly a quarter of total store revenue on average, ranging 12-70% by brand maturity.
- Flows generate a disproportionate share of revenue (~40-50%) from a tiny share of total sends.
- Benchmarks are cut by industry, so compare yourself to your own category, not the blended average.
