medium.com · D2C

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India Free Intermediate

A practitioner's operator-level walkthrough of scaling offline distribution specifically for a D2C-born brand, distinguishing modern trade from general trade with the practical trade-offs of each.

Scaling Offline Distribution Like a D2C Brand in India - Part 2

From medium.com by Sameer Lodha

Modern trade is comparatively simple - chains buy direct and can even help drive sales.
General trade is unorganised, wholesaler/distributor-led, and runs on cash or short credit.
General trade's sheer scale (12M+ stores) can grow a brand 10x with the right strategy.

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Answers How do I get a distributor or stockist to actually push my brand in general trade? What's the difference between modern trade and general trade, and which should I start with? Is quick commerce killing traditional distributors, or do I need both?

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✓ Link checked Free Intermediate

A build-along from an operator, not a template vendor - useful precisely because it shows the reasoning behind each assumption instead of just handing you a locked spreadsheet.

The Only Financial Model You Need for Your Ecommerce Business

From medium.com by Imad El Fay

One integrated model beats three separate spreadsheets for P&L, cash and inventory.
Assumptions should be isolated in one input tab so the whole model updates from one change.
Sanity-check every output against your last 3 months of actuals before trusting the forecast.

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Answers How do I build a basic financial model for my D2C brand from scratch? What are the biggest financial modeling mistakes D2C founders make?

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Free Beginner

Written by a VC who's watched hundreds of portfolio founders try and fail at PR, this is the most no-nonsense explainer of why "we launched" isn't a story and what actually is.

How to Get Press Coverage: Startup PR for Dummies

From medium.com by Christoph Janz (Point Nine Capital)

Journalists want stories with a real person at the center, not product announcements.
Build a shortlist of 10-20 reporters who already cover your problem space.
Local press is an easier first rung than national or category-leading outlets.

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Answers How do I get press coverage for my D2C brand without hiring a PR agency? How do I pitch journalists directly, and is there an Indian version of HARO? How do I use my funding round, launch or founder story to actually generate press coverage?