We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 152 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

RizeVault (Razorpay)

1 resource from RizeVault (Razorpay) we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Ties unit economics directly to Indian D2C cost structures, COD/RTO rates, marketplace commissions, gateway fees, rather than a generic global framework you'd have to adapt yourself.

Mastering Unit Economics and Pricing for D2C Success

From RizeVault (Razorpay) by Razorpay Rize

  • Breaks down unit economics with Indian D2C-specific cost lines (COD, RTO, marketplace fees)
  • Connects pricing decisions directly to margin math
  • Written for founders pricing their first SKUs, not analysts
Open rizevault.razorpay.com →
Answers What does a healthy CM1 / CM2 / CM3 actually look like for an Indian D2C brand? What unit economics numbers should I actually be tracking every week, CM1, CM2, contribution margin?
eChai Partner Brands