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Smarter Ecommerce

1 resource from Smarter Ecommerce we point founders to, and the questions each answers.

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Answers the real operational question once you've outgrown 'just run PMax', how to keep a standard Shopping campaign running productively alongside it instead of letting them cannibalise each other.

How to Run Google Shopping Alongside Performance Max in 2026

From Smarter Ecommerce by Smarter Ecommerce

  • Hybrid setup: PMax for scale, standard Shopping for control
  • How to avoid PMax and Shopping bidding against themselves
  • When segment-specific standard campaigns still outperform PMax
Open smarter-ecommerce.com →
Answers What is Performance Max and should I run it instead of Shopping ads? Should I exclude low-margin products from my Google campaigns?
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