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Answers the real operational question once you've outgrown 'just run PMax', how to keep a standard Shopping campaign running productively alongside it instead of letting them cannibalise each other.

How to Run Google Shopping Alongside Performance Max in 2026

From Smarter Ecommerce by Smarter Ecommerce

Hybrid setup: PMax for scale, standard Shopping for control
How to avoid PMax and Shopping bidding against themselves
When segment-specific standard campaigns still outperform PMax

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Answers What is Performance Max and should I run it instead of Shopping ads? Should I exclude low-margin products from my Google campaigns?

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