We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 178 founders registered. Any city that reaches 20 interested founders is on too. See your city
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sutrahr.com

1 resource from sutrahr.com we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Beginner

An Indian HR firm writing specifically about D2C hiring, not generic startup hiring - it names the multi-skill, adaptable profile (digital marketing plus content plus customer service) that actually fits an early Indian D2C team.

How to Hire for D2C Brand: 10 Best Tips Finding the Right Fit

From sutrahr.com by SutraHR

  • D2C hires need broad, adaptable skill sets rather than narrow specialisation early on.
  • Digital marketing, content and customer service overlap heavily in early D2C roles.
  • Culture fit and adaptability matter more than a polished resume at this stage.
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