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sutrahr.com

1 resource from sutrahr.com we point founders to, and the questions each answers.

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An Indian HR firm writing specifically about D2C hiring, not generic startup hiring - it names the multi-skill, adaptable profile (digital marketing plus content plus customer service) that actually fits an early Indian D2C team.

How to Hire for D2C Brand: 10 Best Tips Finding the Right Fit

From sutrahr.com by SutraHR

  • D2C hires need broad, adaptable skill sets rather than narrow specialisation early on.
  • Digital marketing, content and customer service overlap heavily in early D2C roles.
  • Culture fit and adaptability matter more than a polished resume at this stage.
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Answers What are the first 5-10 hires a D2C founder should make, and in what order? Should my first marketing hire be a generalist or a specialist - performance marketer vs brand marketer? Where do I actually find good D2C talent in India, and what should I pay?
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