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A March 2026 account of how shopping inside ChatGPT changed: the launch of in-chat checkout in 2025, OpenAI's step back from it, and how merchants' products get shown now.

ChatGPT Shopping and Instant Checkout: Exploring the Future of Commerce

From Talon.One by Isabelle Watson

  • OpenAI pulled back from in-chat checkout in March 2026 and relaunched shopping around discovery on 24 March 2026
  • Merchants share product feeds through the Agentic Commerce Protocol; Shopify merchants appear through Shopify Catalog
  • Clear attributes, accurate variant prices and stock, and Product/Offer/Rating markup help visibility
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Answers Can AI actually generate ad creatives that convert, or is it just noise? How do I get my brand cited by ChatGPT, Google's AI Mode and Perplexity?
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