We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 199 founders registered. Any city that reaches 20 interested founders is on too. See your city
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The HQ Digital

1 resource from The HQ Digital we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

An India-aware, opinionated guide that frames Meta ads as six connected decisions and uses rupee benchmarks (CPM Rs 60-120), so the numbers map to your reality instead of dollars. Strong on the 'know your margin before you spend' discipline.

Meta Ads for D2C Brands: A Complete Guide (2026)

From The HQ Digital by The HQ Digital

  • India CPM and cost benchmarks in rupees
  • Treats Meta as a system, not a dashboard of buttons
  • Insists on understanding margins before scaling spend
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