We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 539 founders registered. See your city
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The HQ Digital

1 resource from The HQ Digital we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

An India-aware, opinionated guide that frames Meta ads as six connected decisions and uses rupee benchmarks (CPM Rs 60-120), so the numbers map to your reality instead of dollars. Strong on the 'know your margin before you spend' discipline.

Meta Ads for D2C Brands: A Complete Guide (2026)

From The HQ Digital by The HQ Digital

  • India CPM and cost benchmarks in rupees
  • Treats Meta as a system, not a dashboard of buttons
  • Insists on understanding margins before scaling spend
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