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Intermediate
A thorough operator guide that walks contribution margin, CAC, LTV and payback with benchmarks across DTC verticals - handy for setting expectations by category. Good breadth for founders who want the full glossary plus numbers in one place.
Unit Economics for DTC Brands: The Complete Guide
From topgrowthmarketing.com by Top Growth Marketing
- Benchmarks vary sharply by vertical (beauty vs apparel vs F&B vs supplements).
- Payback period under ~90 days is a common healthy target.
- Connects each metric to a concrete decision, not just a definition.
