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Beginner
Why we picked it Explains the fanciful-vs-descriptive naming spectrum and why arbitrary/made-up names are the strongest and most defensible trademark category - the theory behind why 'Kodak' beats 'Delicious Pizza' as a brand name.
How to Check If Your Startup Name Is Available for Trademark Registration
From Trademarkia
- Distinguishes fanciful, arbitrary, suggestive and descriptive name categories by trademark strength
- Walks through the process of checking a name against a trademark database before filing
- Explains why descriptive names are hardest to protect legally
