We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 509 founders registered. See your city
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Trademarkia

1 resource from Trademarkia we point founders to, and the questions each answers.

📄 Article
Free Beginner

Explains the fanciful-vs-descriptive naming spectrum and why arbitrary/made-up names are the strongest and most defensible trademark category - the theory behind why 'Kodak' beats 'Delicious Pizza' as a brand name.

How to Check If Your Startup Name Is Available for Trademark Registration

From Trademarkia

  • Distinguishes fanciful, arbitrary, suggestive and descriptive name categories by trademark strength
  • Walks through the process of checking a name against a trademark database before filing
  • Explains why descriptive names are hardest to protect legally
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Answers Should my brand name be a made-up word, or should it actually describe what I sell? How do I actually check if a name is free to use - in India and internationally - before I fall in love with it?
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