Everything from

Velocity Sellers

1 resource from Velocity Sellers we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Advanced

Clarifies the difference between Amazon's three overlapping brand-protection programs, which is genuinely confusing, useful once you're past basic Brand Registry and deciding what else to layer on.

Amazon Brand Protection Stack: Project Zero vs Transparency vs IP Accelerator in 2026

From Velocity Sellers

Distinguishes Project Zero, Transparency, and IP Accelerator use cases
Explains when unit-level serialization (Transparency) matters over listing takedowns
Useful for brands scaling past basic counterfeit removal

Open velocitysellers.com →

Answers How do I get my brand onto Amazon Brand Registry and Project Zero to fight counterfeits?

eChai Partner Brands