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Why we picked it A globally-grounded framework for the DTC/marketplace/hybrid decision that's less India-specific but gives a cleaner structural vocabulary (parity policy, pricing/promo centralisation) worth borrowing regardless of market.
DTC, Marketplace, or Hybrid: How to Choose the Right Path Toward Omnichannel Growth
From Vertex Inc by Vertex
- Recommends centralising pricing/promo logic to avoid cross-channel inconsistency
- Channel and partner tensions (wholesale vs DTC, marketplace policy) need explicit governance
- Hybrid is framed as the default endpoint for most brands, not an edge case
