Sell everywhere

Amazon, quick commerce, ONDC, and offline retail: win every shelf, not just your own.

5 steps, 31 questions, laid out in the order you'll hit them

Each step is a topic with the real questions D2C founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Selling on Amazon India

   List, rank, and win the buy box.

   How do I actually get started selling on Amazon India, account, GST, documents? 4 → Do I need Amazon Brand Registry, and do I need a trademark first? 4 → How does the Buy Box actually work, and how do I win it? 4 → Should I use FBA or ship orders myself (FBM/self-ship) in India? 4 → How do I optimize my listing, titles, bullets, A+ Content, backend keywords, so it actually ranks? 4 → All 6 questions in Selling on Amazon India →
2. 2
   Quick commerce

   Blinkit, Zepto & Instamart, the new shelf.

   How do I actually get my brand listed on Blinkit, Zepto and Instamart? 4 → What margins, commissions and listing fees do Blinkit, Zepto and Instamart take? 4 → How big does my brand need to be before quick commerce makes sense? 4 → How is quick-commerce economics different from selling on my own D2C website? 4 → What are the working-capital, fill-rate and payment-cycle traps on quick commerce? 4 → All 7 questions in Quick commerce →
3. 3
   Marketplace operations & ads

   Run the marketplace like a store, not a dump.

   How do I structure my Amazon PPC campaigns without burning cash? 3 → What's a healthy ACoS/TACoS target, and how do I actually calculate it? 3 → How does Flipkart advertising work, and is it worth the spend? 3 → When should I bring in repricing/PPC automation tools instead of doing it manually? 4 → How do I keep my catalog and inventory clean across multiple marketplaces? 3 → All 6 questions in Marketplace operations & ads →
4. 4
   Going offline: retail & trade

   Modern trade, GT, and your own stores.

   When is my D2C brand actually ready to go offline? 3 → General trade vs modern trade, where should I start, and how do the margins actually work? 3 → How do I get a distributor or stockist to actually push my brand in general trade? 3 → What's the real cost and effort of getting into modern trade (Reliance Retail, Nykaa stores, big chains)? 3 → Should I open my own retail store (EBO) or partner with existing retailers first? 3 → All 6 questions in Going offline: retail & trade →
5. 5
   Marketplace vs D2C vs omnichannel

   Where each channel fits in one strategy.

   Should I start on marketplaces or build my own D2C site first? 3 → What's the real trade-off between D2C margin/data and marketplace reach? 3 → How do the big Indian brands actually split revenue across D2C, marketplace, quick commerce and offline? 3 → When should I add offline/omnichannel to a channel mix that's already working online? 3 → How do I keep pricing and promotions consistent across D2C, marketplaces and offline without a price war with myself? 3 → All 6 questions in Marketplace vs D2C vs omnichannel →