Tool

Clarity - Heatmaps

Microsoft · clarity.microsoft.com Free Beginner

The single best 'install this today' recommendation for a founder who has never watched a real shopper try to buy on their site - genuinely free, generous session limits, and click/scroll/area heatmaps out of the box.

  • Generates click, scroll and area heatmaps automatically for every page.
  • Tracks up to roughly 100,000 sessions/day free, with long retention windows.
  • Installs in minutes via a JS snippet or Google Tag Manager - no dev sprint required.
Open on clarity.microsoft.com ↗

The question it answers

  1. Most of my traffic is mobile. What actually moves the needle, and which heatmap or session-recording tools are worth installing?

Read with it

  1. A direct, practical answer to 'which heatmap tool should I install' - written by one of the two vendors but genuinely useful... hotjar.com Article Hotjar vs Microsoft Clarity: An Honest Comparison Hotjar
  2. Video The Secret to Increasing Conversion Rates on Shopify youtube.com
  3. The longest-running interview podcast in the CRO space - a CRO specialist and psychologist grilling practitioners on... cro.cafe Podcast CRO.CAFE Guido X Jansen
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