Article

Hotjar vs Microsoft Clarity: An Honest Comparison

Hotjar · hotjar.com Free Beginner

A direct, practical answer to 'which heatmap tool should I install' - written by one of the two vendors but genuinely useful because it lays out exactly what each tool does and doesn't do.

  • Microsoft Clarity is free with no meaningful session cap and ships built-in Shopify ecommerce metrics like checkout abandonment.
  • Hotjar adds mouse-movement heatmaps, on-site surveys and deeper session filters, but its free tier caps around 35 sessions/day.
  • Most bootstrapped D2C brands should start on Clarity and add Hotjar only once they need surveys or advanced filtering.
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The question it answers

  1. Most of my traffic is mobile. What actually moves the needle, and which heatmap or session-recording tools are worth installing?

Read with it

  1. The single best 'install this today' recommendation for a founder who has never watched a real shopper try to buy on their site... clarity.microsoft.com Tool Clarity - Heatmaps Microsoft
  2. Video The Secret to Increasing Conversion Rates on Shopify youtube.com
  3. The longest-running interview podcast in the CRO space - a CRO specialist and psychologist grilling practitioners on... cro.cafe Podcast CRO.CAFE Guido X Jansen
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