Podcast

CRO.CAFE

Guido X Jansen · cro.cafe Free Intermediate

The longest-running interview podcast in the CRO space - a CRO specialist and psychologist grilling practitioners on experimentation and user research, useful for hearing how experienced testers actually think.

  • 100+ episodes of practitioner interviews on experimentation, UX research and CRO strategy.
  • Hosted by a psychologist, so conversations stay grounded in why tests win, not just what won.
  • Good background listening while you build your own test backlog.
Open on cro.cafe ↗

The question it answers

  1. Most of my traffic is mobile. What actually moves the needle, and which heatmap or session-recording tools are worth installing?

Read with it

  1. A direct, practical answer to 'which heatmap tool should I install' - written by one of the two vendors but genuinely useful... hotjar.com Article Hotjar vs Microsoft Clarity: An Honest Comparison Hotjar
  2. The single best 'install this today' recommendation for a founder who has never watched a real shopper try to buy on their site... clarity.microsoft.com Tool Clarity - Heatmaps Microsoft
  3. Video The Secret to Increasing Conversion Rates on Shopify youtube.com
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