Article · 5 min

Commerce eligibility requirements (selling on Facebook and Instagram)

Meta · facebook.com Free Beginner

Meta's own rules for who may tag products and run a shop on Instagram and Facebook: the profile must represent a business with a website domain where the listed products can be bought directly, be in a supported country, and show an established, trustworthy presence.

  • Product tags need a website domain you own, with products available to buy there directly
  • You may be asked to verify your business, your identity or your domain
  • Misleading prices or missing refund terms can cost you commerce access
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The question it answers

  1. How do I sell on Instagram, with or without a website?

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