Article · 12 min

How to Sell on Instagram: 8 Strategies for 2026

Shopify · shopify.com Free Beginner

Shopify's 2026 guide to selling on Instagram, from setting up a professional account and product tags to Reels, Stories, creators and ads.

  • Set up a professional account and connect a product catalog
  • Use Reels and Stories to show the product in use
  • Work with creators and run ads once posts convert
Open on shopify.com ↗

The question it answers

  1. How do I sell on Instagram, with or without a website?

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