Article

How D2C Brands Are Leveraging Martech Solutions, Social Media To Solve The Retention Puzzle

Inc42 · inc42.com Free Intermediate India

Inc42 is the sharpest Indian startup-business press on the martech landscape founders actually shop in, and this piece maps how Indian D2C brands are stitching together tools (not just picking one platform) to hold onto customers.

  • Most scaled Indian D2C brands run a stack, not a single tool, across engagement, CDP and support.
  • Social and martech increasingly work together on retention, not just top-of-funnel acquisition.
  • Grounded in how Indian founders and marketers are actually buying and combining these tools.
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The question it answers

  1. Should I use Klaviyo, WebEngage, MoEngage, or something else for email and retention marketing?

Read with it

  1. The industry-standard yardstick for 'is my email program actually good', built from over 180,000 real Klaviyo accounts, so... klaviyo.com Article Ecommerce Email Marketing Benchmark Report Klaviyo
  2. WebEngage is an India-built full-stack engagement platform used across Indian D2C, fintech and edtech, and this is their own... webengage.com Article How To Solve The Conversion And Retention Puzzle For Your D2C Business WebEngage
  3. MoEngage is a Bangalore-founded engagement platform used by Flipkart, Domino's and hundreds of Indian D2C brands, and this... moengage.com Article E-commerce Retention Benchmarks India MoEngage
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