Article

How To Solve The Conversion And Retention Puzzle For Your D2C Business

WebEngage · webengage.com Free Intermediate India

WebEngage is an India-built full-stack engagement platform used across Indian D2C, fintech and edtech, and this is their own playbook on the conversion-to-retention gap that's specific to how Indian shoppers actually behave.

  • D2C brands lose more value to weak retention than to weak acquisition once they scale.
  • Hyper-personalised, contextual campaigns (like price-drop alerts) outperform generic blasts.
  • Retention has to be engineered at every stage of the journey, not bolted on as a post-purchase afterthought.
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It answers 2 questions

  1. Should I use Klaviyo, WebEngage, MoEngage, or something else for email and retention marketing?
  2. SMS vs email vs WhatsApp, where should I actually put my retention budget for Indian customers?

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