Thread

How much should I be spending on ads?

Indie Hackers Free Beginner

Real bootstrapped founders comparing notes on their actual starting numbers, a useful gut check against the agency scale advice found elsewhere on this list.

  • Multiple founders converge on starting with a small amount they're genuinely OK losing before scaling.
  • One approach shared: roughly $1/day per ad variant for two weeks, then double down on the winners.
  • General consensus to test messaging and audience fit before committing a real budget.
Open on indiehackers.com ↗

The question it answers

  1. How much budget do I actually need to start Meta ads for my brand in India?

Read with it

  1. The best India-specific explanation of why founders are picking up a mic in the first place - rising CAC and diminishing paid... inc42.com Article D2C's New Media Playbook Inc42
  2. It's the source of truth, free, and straight from the platform you're paying, so you learn the correct terminology (objectives,... Meta Blueprint Course Get Started with Advertising on Facebook and Instagram (Meta Blueprint) Meta
  3. Zooms out to the profitability-over-growth shift defining Indian D2C, the mindset you need to evaluate whether a hot channel... Forbes India Article India's D2C Journey: After Rapid Scale-Up, Why It's Now All About Discipline Forbes India
  4. The longest running, most revised book in this category, useful for a founder who wants the full mental model of Meta... Entrepreneur Press Book Ultimate Guide to Facebook Advertising (4th edition) Perry Marshall, Bob Regnerus, Thomas Meloche
  5. This is Meta's own definition of the learning phase and the roughly 50 optimization events a week benchmark our short answer is... Meta Business Help Center Article About the Learning Phase Meta
  6. Meta's own pricing and budgeting primer spells out the actual platform minimums, so you know the floor before you decide your... Meta for Business Article Facebook and Instagram Ads: Budgets, Costs & Schedules Meta
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