Article

How to Create an Abandoned Cart Flow

Klaviyo · help.klaviyo.com Free Beginner

The official, step-by-step build instructions for the single highest-ROI flow in D2C email, straight from the platform docs, so it stays current with Klaviyo's actual UI instead of a screenshot that's two versions stale.

  • Trigger off the Started Checkout event, not just Added to Cart, to catch real purchase intent.
  • A 2-3 email sequence over 24-48 hours is the standard structure.
  • Save the discount for the final email so you're not training customers to abandon on purpose.
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The question it answers

  1. How do I actually set up abandoned cart, welcome and post-purchase email flows that make money?

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