Article

How To Get Press Attention For Your Startup

Inc42 · inc42.com Free Intermediate India

Inc42's own resource on what gets a startup covered, written by the outlet that decides what gets covered on Inc42, about as close to "hearing it from the editor" as a public article gets.

  • Tailor pitches to milestones like funding rounds or user growth.
  • Metrics-led pitches outperform vague "we exist" announcements.
  • Understand which Inc42 vertical/desk actually covers your category.
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It answers 2 questions

  1. How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol?
  2. Are startup awards, 'best brand' lists and rankings actually worth applying for?

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