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Mamaearth PR Case Study: Building India's Most Trusted D2C Brand

Atomcomm · atomcomm.in Free Intermediate India

The single best teardown of how founder-led storytelling, certifications and cause-led narrative built Mamaearth's press presence well before its big ad budgets existed, required reading for any Indian D2C founder thinking about PR sequencing.

  • Founder Ghazal Alagh's media visibility, including Shark Tank India, compounded credibility over years, not one campaign.
  • Certifications and cause-led narratives gave journalists a reason to write beyond "another skincare brand."
  • PR and influencer marketing were run as complementary tracks, not substitutes.
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It answers 2 questions

  1. How do I get my D2C brand featured on YourStory, Inc42, ET or Moneycontrol?
  2. How do I use my funding round, launch or founder story to actually generate press coverage?

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  2. Straight from the newsroom that decides which funding rounds get covered, this tells you exactly what makes an announcement... techcrunch.com Article How to Announce a Funding Round TechCrunch
  3. The actual front door, Inc42 runs a real startup-submission form, which is more reliable than cold-emailing reporters and... inc42.com Tool Get Featured on Inc42: Submit Your Startup For Potential Coverage Inc42
  4. Inc42's own resource on what gets a startup covered, written by the outlet that decides what gets covered on Inc42, about as... inc42.com Article How To Get Press Attention For Your Startup Inc42
  5. Lays out YourStory's actual submission mechanics, the editorial email, the subject line to use, and the traction bar you need... inc91.com Article How to Get Featured Your Startup/Founder Story on YourStory Media? Inc91
  6. Makes the India-specific case that founders are now expected to be thought leaders and storytellers in their own right, a... humanedesignthinking.com Article The Evolving Personal Brand Strategy for Indian Startup Founders Humane Design
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