Article · 20 min

Meta Terms for WhatsApp Business Platform

Meta · facebook.com Free Advanced

The contract every business on the WhatsApp Business Platform accepts. Section 4.7 bars providers whose main product is a general-purpose AI assistant from the platform and limits using WhatsApp data to train AI models.

  • A business may run its own AI assistant, but general-purpose AI chatbot providers are barred
  • WhatsApp data cannot train AI models, with a narrow fine-tuning exception for the business's own use
  • Read it before letting any vendor run AI on your number
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The question it answers

  1. Which AI chatbot can I run on WhatsApp for my business?

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