Article

Packaging Design for D2C, Ecommerce, and Marketplaces

IndieFolio · indiefolio.com Free Beginner India

An Indian design-marketplace's take that bridges pure D2C mailer design with the different packaging and labelling constraints of listing on Amazon, Flipkart and Blinkit.

  • Marketplace listings have different packaging constraints than D2C
  • Design considerations change across sales channels
  • Written with the Indian D2C-plus-marketplace reality in mind
Open on resources.indiefolio.com ↗

It answers 2 questions

  1. What's the difference between primary and secondary packaging, and do I need to nail both from day one?
  2. What labelling is legally mandatory on my packaging in India?

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