Video

The BEST Facebook Ads Bidding Strategy

Ben Heath · YouTube Free Intermediate

The BEST Facebook Ads Bidding Strategy

Ben Heath has managed over 300 million dollars of Meta ad spend and shows the bidding decision live inside Ads Manager, useful if you learn better watching a real account than reading theory.

  • Walks through when lowest cost bidding beats manual bid controls for most founders starting out
  • Demonstrates how a change in bid strategy shows up in delivery and cost per result in real time
  • Free, visual alternative to reading Meta's text heavy documentation
Watch on YouTube ↗

The question it answers

  1. How do Meta (Facebook & Instagram) ads actually work?

Read with it

  1. An Indian agency playbook that puts numbers on the UGC-first approach: a 70/30 prospecting-retargeting split and 10-15 UGC... Sociolabs Article How D2C Brands in India Can Achieve 3x-4x ROAS with Meta Ads Sociolabs
  2. The single clearest explanation of why the highest bidder doesn't win, spelled out by Meta itself: total value = bid x... Meta Business Help Center Article About Ad Auctions (Meta Business Help Center) Meta
  3. Advantage+ is now where most D2C prospecting spend lives, so read Meta's own explanation of what it automates (targeting,... Meta for Business Article Advantage+ Shopping Campaigns: Automated Shopping Ads Meta
  4. This is Meta's own plain language explainer of the auction, the primary source for the three inputs your ad is actually judged... Meta for Business Article Facebook Ad Auctions Explained Meta for Business
  5. Once you know the auction has a bid component, this is the clearest breakdown of which bid strategy actually controls what,... Jon Loomer Digital Article Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap Jon Loomer
  6. The auction runs on Meta's estimate of who will buy, and that estimate is only as good as the purchase data you send back. This... Meta for Developers Article Conversions API Meta for Developers
eChai Partner Brands The partnership →