Podcast
What actually moves the needle on Meta right now, with Andrew Foxwell
Andrew Foxwell · Cobble Hill Free Intermediate
Foxwell's agency manages Meta spend for hundreds of DTC brands, and here he makes the counterintuitive case for compressing a launch budget into two weeks instead of stretching it thin over a month, directly useful once you've saved up your test budget.
- Recommends spending a launch budget faster, over two weeks rather than a month, so signal arrives sooner.
- Suggests testing several distinct creative concepts inside one ad set rather than fragmenting spend across many.
- Warns that Meta's automatic 'enhancements' are on by default and can work against a deliberate test.
