Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the side-by-side you need before you write a single application: 30+ Indian schemes with ticket size, eligibility, and... Backrr Article · 15 min read · Starting Up Government Grants for Early-Stage Indian Startups in 2026 Backrr
- A named Chandigarh founder puts real numbers on the gap between the promised 60-day SISFS disbursal and the actual 4 to 5... Startupro News Article · 7 min read · Starting Up Unwanted Paperwork, Delays and Opaque Process: A Founder Exposes the Startup India Seed Fund Scheme Startupro News (featuring founder Sunil Kumar Poonia)
- This is the practical explainer that shows the money arriving in four milestone-tied tranches (business plan approved,... Patron Accounting Article · 10 min read · Starting Up Startup India Seed Fund Scheme (SISFS): Grant, Tranches and How Disbursement Actually Works Patron Accounting (CA firm)
- This gets under the hood of the single document that gates your next tranche: the utilization certificate. It walks through... CAclubindia Article · 8 min read · Starting Up Audit / Certificate on Utilization of Govt Grant / Aid / Funds CAclubindia contributor
- This is the rare India-specific piece that puts real numbers on the true cost of chasing grants: it names SISFS (up to Rs 20... Swimming With Sharks Article · 20 min read · Starting Up Alternative Funding Strategies: Grants, Debt, and Non-Dilutive Capital in the Indian Ecosystem Swimming With Sharks (The Founder's Guide to Startup Funding)
- Jeryes co-founded Maqsam and says he never lost a pitch competition he entered, then states plainly that the wins made almost... Medium Essay · 10 min read · Starting Up How To Win Every Pitch Competition, And Why It Doesn't Matter Fouad Jeryes
- Most credit posts stop at 'here is the amount.' This one (published March 2026) is about the moves: concrete stacking combos... Northflank Article · 15 min read · Starting Up How to get free AWS credits for your startup (stacking and sequencing playbook) Northflank
- A clean, India-framed explainer of the mechanics with a worked example in rupees: at Rs 50 lakh monthly revenue you repay Rs 4... Recur Club Article · 10 min read · Starting Up Understanding Revenue-Based Financing and How It Works Recur Club
- This maps the second layer of R&D support to your build stage exactly the way you should think about it: NIDHI-PRAYAS and TIDE... IncorpX Article · 14 min read · Starting Up Deep tech and AI startup grants: DSIR, BIRAC and the R&D funding ladder IncorpX editorial team
- This is the state-by-state comparison that proves the point: it names concrete numbers you can act on, Kerala's INR 2500 Cr... Inc42 Article · 14 min read · Starting Up Startup Policies: Karnataka, Telangana, Rajasthan And Kerala Lead The Charge Inc42 Staff
- This is the hands-on walkthrough the two government pages skip: it gives you the exact GeM navigation (My Account, My Profile,... Bidz365 Article · 12 min read · Starting Up How Startup India Registered Companies Can Benefit on GeM Bidz365
- This is the policy that forces the 10,000-plus AICTE institutions to build pre-incubation support (IICs, EDCs, campus TBIs) for... AICTE, Government of India Article · policy document · Starting Up National Innovation and Startup Policy for Students and Faculty (AICTE / MoE) All India Council for Technical Education (Ministry of Education)
- This is the actual application that got Basedash into YC (S20), question by question, with the founder's own annotation on why... Basedash Article · 15 min read · Starting Up How to write a successful YC application (with the real answers that got Basedash in) Max Musing
- Written by someone who volunteer-reviewed thousands of YC applications, so it tells you how a form actually gets read: fast, by... TechCrunch Article · 10 min read · Starting Up You can't hack your YC application, but here's what to avoid Christopher Morton
- This is the clearest 'what changed between attempts' story you will read. Waqas Ali's Markhor was rejected by YC in 2012 with... Startup.pk Article · 12 min read · Starting Up From Okara to Y Combinator: The Founders Who Got Rejected, Came Back, and Got In Alina Atta
- Fourteen YC-accepted founders on the record, and the headline finding answers the reapply question directly: most of them got... GrowthMentor Article · 18 min read · Starting Up How to Get Into Y Combinator (According to the Founders That Did Get In) Foti Panagiotakopoulos
- This is your actual question sheet: it tells you to interview program leadership about founder EXITS (not the staff's own... Entrepreneur Article · 7 min read · Starting Up Due Diligence on Accelerators: What Entrepreneurs Need to Know Wiley Larsen
- This one names the predatory pattern precisely: a program whose real business is charging you thousands to build your website... Anthill Magazine Article · 6 min read · Starting Up Three Red Flags to Watch Out for in an Incubator Tilda Yeow
- This is written by a VC that sits on the other side of demo day, so the questions are the ones investors wish founders asked:... Sierra Ventures Article · 15 min read · Starting Up Startup Accelerators: How to Choose, With Side-by-Side Terms for 13 Top Programs Sierra Ventures (Ascend)
- When a program can't or won't name its raise rate, this is the number to hold them to: across 8,580 companies in 408... Knowledge at Wharton Article · 8 min read · Starting Up Do Accelerators Improve Startup Success Rates? Valentina Assenova and Raffi Amit (Wharton)
- This is the closest thing to an audited scorecard for accelerators, run by three former founders turned academics who collect... MIT Sloan Article · 6 min read · Starting Up Seed Accelerator Rankings Project: How Programs Are Actually Measured Yael Hochberg, Susan Cohen, Daniel Fehder
- This is the clearest breakdown of WHY a corporate accelerator behaves differently from an independent one: it spells out that... Elev X! Article · 10 min read · Starting Up Corporate Accelerators: How They Work and Why Enterprises Run Them Elev X! editorial team
- When you decide to grab credits from a corporate program, this tells you which of the big three to pick and why, with real 2026... guptadeepak.com Article · 14 min read · Starting Up AWS Activate vs Microsoft for Startups vs Google for Startups (2026): Who Each One Is Actually For Deepak Gupta
- This is the India-specific route into corporate credits: NASSCOM 10000 Startups is an approved AWS Activate provider, takes... GrowthGurukul Article · 12 min read · Starting Up NASSCOM 10,000 Startups: India's Tech Launchpad Founders Shouldn't Ignore (2026 Guide) GrowthGurukul editorial team
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →