Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A deep, practitioner-written guide for when native Airtable automations are not enough and you need to decide between built-in... Business Automated Article · 25 min read · Starting Up The complete guide to Airtable automation Business Automated
- This shows the exact pairing your answer recommends: Airtable as the hub, one automation tool syncing it outward, worked... Noloco Article · 12 min read · Starting Up How to automate your business operations with Airtable and Zapier Darragh Mc Kay
- Written by Zoho, the Indian software company that has automated operations for decades, this catalogs the failure modes your... Zoho Creator Article · 9 min read · Starting Up Top 6 workflow automation mistakes and how to get it right Zoho
- Before automation tools existed, Carpenter dug his answering-service business out of chaos by seeing it as a set of documented... Sam Carpenter Book · Book · Starting Up Work the System: The Simple Mechanics of Making More and Working Less Sam Carpenter
- The canonical book on why founders stay trapped in manual work: you keep working in the business instead of on it. Gerber's fix... Michael E. Gerber Book · Book (~268 pages) · Starting Up The E-Myth Revisited Michael E. Gerber
- When your automations touch sensitive data or you want to escape per-task pricing, n8n is the open-source option you can run on... DigitalOcean Article · 20 min read · Starting Up How to set up n8n for self-hosted workflow automation DigitalOcean
- The honest counterweight to the setup articles: even a good hub decays when nobody owns it and automations pile up unmanaged.... inair.studio Article · 9 min read · Starting Up The real reason single source of truth fails in Airtable inair.studio
- This is the resource that most directly backs the hard version of the answer. Caldwell draws on data from thousands of YC... Y Combinator Article · Starting Up Why you really DO need a technical co-founder Dalton Caldwell
- A useful reality check on meeting a co-founder cold rather than through years of shared history. It sets expectations for how... Y Combinator Startup Library Article · Starting Up Does co-founder matching work? Y Combinator
- A clear, tactical checklist that leads with the uncomfortable truth: finding a technical co-founder is less about convincing... Indie Hackers Article · 12 min read · Starting Up How to Find a Technical Cofounder (7 Steps) James Fleischmann
- A VC firm's structured playbook that covers preparation, where to search, how to evaluate, and how to structure the... CRV Article · 15 min read · Starting Up How to Find a Technical Co-Founder for Your Startup: A Founder's Playbook CRV
- A deliberately provocative essay arguing that hunting for a technical co-founder is often a way to avoid doing the harder work... Medium (Nir Zicherman) Essay · 8 min read · Starting Up Stop Looking for a Technical Cofounder Nir Zicherman
- A calm, comprehensive overview of where co-founders come from, what to look for, and the traps to avoid, useful as a single... Silicon Valley Bank Article · 12 min read · Starting Up How to Find a Co-Founder: A Guide for Startup Founders Beau Kraft
- An India-focused take that leans on storytelling: people join people, not business plans, so you find a co-founder by telling a... YourStory Article · 8 min read · Starting Up How to Find a Co-Founder for Your Startup YourStory
- A VC makes the case that outsourcing a core function may buy short term speed but stops you building the expertise your company... Version One Ventures Essay · short read · Starting Up Never, ever outsource your core Boris Wertz
- This comes from a respected agency, which makes its honesty useful: it lays out when an outside team genuinely helps and when... thoughtbot Article · medium read · Starting Up Should I hire my own team or an agency for my MVP? thoughtbot
- If you do go the agency or freelancer route, this is the practical checklist for not getting burned: put the repo in your own... Solv Legal Article · medium read · Starting Up We Built the Product But Don't Own It: How Founders Lose IP Solv Legal
- A candid engineer heavy discussion on how non technical founders should get their product built and why so many agency and... Hacker News Thread · short read · Starting Up Advice for finding a technical co-founder Hacker News community
- This is the tightest statement of why hiring is a founder's core job, not a delegated one, and it argues you should spend a... Sam Altman Essay · Short read · Starting Up How to Hire Sam Altman
- This is the most direct support for the network-first approach: a concrete system for surfacing the strong people already one... First Round Review Article · Long read · Starting Up The Best Hires Are Right Under Your Nose: Mine Your Network for Early-Stage Hiring Gold Peter Kazanjy
- Winning the hire is wasted if your best engineers leave in a year, and this piece digs into why people actually quit. Lack of... First Round Review Article · Long read · Starting Up This is Why People Leave Your Company Carly Guthrie
- The recruiting chapter of Elad Gil's handbook is a dense, practical reference on building hiring processes that hold their bar... Elad Gil Book · Full chapter, free online · Starting Up High Growth Handbook: Recruiting, hiring, and managing talent Elad Gil
- A step-by-step guide from a startup hiring platform that covers sourcing, referrals, and being open to remote to widen a thin... Wellfound Article · Long read · Starting Up The Complete Guide to Hiring Your First Engineer Ves Todorov
- The full recruiting chapter of a widely used operator's handbook, free to read online. It covers work-product exercises, fast... High Growth Handbook Article · Medium read · Starting Up High Growth Handbook: Recruiting best practices Elad Gil
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →