Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Zapier's May 2026 comparison of Figma, Whimsical, Balsamiq, UXPin, Axure RP and Visily for wireframes and prototypes, with what... zapier.com Article · 16 min read · Starting Up The 6 best wireframe tools in 2026 Maria Myre
- Hostinger's help article listing its server locations by plan, including India (Mumbai for agency plans), and how to choose or... hostinger.com Article · 3 min read · Starting Up Where are Hostinger servers located? Hostinger
- The official list of registrars accredited to sell .in domains, from the .IN Registry run under NIXI. Use it to check that... registry.in Article · Reference list · Starting Up .IN Registry: accredited registrars .IN Registry (NIXI)
- Zapier's tested comparison of the main video call apps, updated November 2025, with what each does best and where its free plan... zapier.com Article · 15 min read · Starting Up The best video conferencing software in 2026 Zapier
- TechRadar's tested buying guide, updated November 2026. It names the MacBook Air 13-inch (M5) the best laptop overall and the... techradar.com Article · 20 min read · Starting Up The best laptops 2026, tested, reviewed and rated TechRadar
- Zapier's tested comparison of online whiteboards, updated June 2026, covering which suits brainstorming, teaching and product... zapier.com Article · 15 min read · Starting Up The 5 best online whiteboards in 2026 Zapier
- GitHub's guide to drawing Mermaid diagrams directly in READMEs, issues and pull requests. docs.github.com Article · 5 min read · Starting Up Creating diagrams on GitHub GitHub
- Zapier's tested roundup of Canva alternatives, naming Adobe Express the best overall and Pixlr the affordable pick, with what... zapier.com Article · 15 min read · Starting Up The 7 best Canva alternatives Zapier
- Canva's licence for its stock content. Among the things it prohibits is using any of the content as part of a trade mark,... canva.com Article · Legal page · Starting Up Canva Content License Agreement Canva
- YouTube's help page on public, private and unlisted videos. Unlisted videos can be seen and shared by anyone with the link but... support.google.com Article · 5 min read · Starting Up Change video privacy settings (YouTube Help) YouTube
- Cloudflare's docs on Stream pricing: $5 a month for each 1,000 minutes of video stored and $1 per 1,000 minutes delivered, with... developers.cloudflare.com Article · Docs · Starting Up Cloudflare Stream pricing Cloudflare
- Zapier's tested comparison of business video hosts, including Vimeo and Wistia, with what each is best for. zapier.com Article · 12 min read · Starting Up The 5 best video hosting sites for businesses Zapier
- BIS's own list of the products the Central Government has brought under Quality Control Orders, which must carry the Standard... bis.gov.in Article · Reference list · Starting Up Products under compulsory certification (Bureau of Indian Standards) Bureau of Indian Standards
- Goes past line-item definitions into what to actually look for, margin trends, expense creep, seasonality, the analysis layer... Entreprenista Article · D2C How to Actually Read Your P&L (And What to Look For) Entreprenista
- Surveys options specifically for ecommerce sellers (marketplace integrations, multi-channel order sync) rather than generic... Vyapar TaxOne Article · D2C What Are the Top 10 Ecommerce Accounting Software in India 2025 Vyapar
- A practical comparison of when UGC beats studio content and when AI-generated UGC-style ads are a legitimate substitute if you... AdGPT Article · D2C AI UGC Video Ads: Complete Guide to UGC Ads for Ecommerce AdGPT
- A hands-on scriptwriting guide for the exact Hook-Problem-Solution-Proof-CTA structure, useful the first time you're briefing a... Motion Article · D2C How to Write UGC Scripts for Ads That Convert in 2025 Motion
- An honest look at what actually makes creator content scale versus stall out after a few videos, useful before you commit... Neogen Media Article · D2C UGC Agency in India: How Creator Content Really Scales Neogen Media
- Real founders naming the specific tools and prompts they actually use daily, not a vendor listicle, the best gut-check against... Shopify Article · D2C How 12 Founders Are Using AI To Get Ahead (In Their Own Words) Shopify
- Lays out the actual automated-message sequences (order confirmation, dispatch, review request) Indian D2C brands run on... Trilliant Digital Article · D2C WhatsApp Business Marketing in India: AI Automation Strategies for D2C Brands to Increase Sales in 2026 Trilliant Digital
- A weekly cadence keeps you aware of new AI tools without having to hunt for them yourself, better use of your time than... Beehiiv Newsletter · D2C AI for Ecommerce and Amazon Sellers Beehiiv
- Leans practical and implementable over hype, each issue is built to give you something you can apply to ads, listings, or ops... PPC Ninja Newsletter · D2C The AI for E-Commerce Newsletter PPC Ninja
- The official program page, read this before you apply, to see the actual eligibility, mentorship and benefits on offer rather... sell.amazon.in Article · D2C Propel Global Business Accelerator Amazon India
- Seeing which brands and categories actually got selected, and why, is a better gut-check for 'is my brand Propel-ready' than... aboutamazon.in Article · D2C Meet the 16 Startups Taking India to the World With Amazon's Propel Accelerator Amazon India
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →