Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Amazon's own aggregated data on what Indian exporters are actually selling and where, a decent proxy for category-level demand... sell.amazon.in Article · D2C Amazon Exports Digest 2025 Amazon India
- A genuinely global (non-India-specific) view of Amazon's 20+ marketplaces and which ones sellers typically expand into next,... junglescout.com Article · D2C How to Sell on Amazon International Marketplaces Jungle Scout
- Covers the FBA-specific fulfillment options (FBA Export, remote fulfillment, Pan-European FBA) in more technical depth than... sellerlabs.com Article · D2C Amazon FBA International Expansion: How to Scale Globally in 2026 Seller Labs
- GST is the single most common blocker for first-time Amazon India sellers; this is the official walk-through of getting a GSTIN... sell.amazon.in Article · D2C GST Registration Guide | How to Register for GST Amazon
- A complementary explainer to Jungle Scout's, good to read both since the two leading Amazon tool vendors emphasise slightly... Helium 10 Article · D2C What Is the Amazon Buy Box? Helium 10
- A useful stats roundup to sanity-check your own seller performance and CPC trends against the wider Amazon seller base, treat... novadata.io Article · D2C Amazon Seller Statistics: Key Data Points Nova
- The most directly actionable storytelling framework for a product page or About page - positions the customer as the hero and... storybrand.com Book · D2C Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
- A useful survey of multiple storytelling frameworks (Hero's Journey, StoryBrand, Golden Circle, PAS) in one place, so you can... Mosaic Powered Article · D2C Using Storytelling Frameworks in Brand Content: The Complete Guide Mosaic Powered
- Looks specifically at how Indian D2C brands use founder and origin stories as a growth lever, not just a branding nicety -... YourStory Article · D2C Using Evocative Stories to Fuel Growth in the D2C Space YourStory
- Written by an early investor in SUGAR Cosmetics, this covers how the brand pivoted from a beauty subscription box into full... Medium Article · D2C From Setbacks to Success: An Inspiring Pivot Journey of SUGAR Cosmetics IndiaQuotient
- Shopify's own current-year roundup, organized by catalog size and industry rather than just 'prettiest theme' - the fastest way... shopify.com Article · D2C 26 Best Shopify Themes for 2026 Shopify
- Shows exactly what you can change with zero code - sections, blocks, colours, fonts - via the built-in theme editor, so you... shopify.com Article · D2C Shopify Customization: 5 Ways to Customize Your Theme Shopify
- The authoritative, always-current reference for the exact A-record, CNAME and automatic-connection steps - including GoDaddy -... help.shopify.com Article · D2C Connecting a Third-Party Domain to Shopify Shopify Help Center
- Zoho Mail is the default cheap, India-billed business email for D2C founders who don't want a Gmail address on their invoices -... cloudminister.com Article · D2C Zoho Mail for Business in India: The Complete Guide Cloudminister
- From an Indian ecommerce operations platform that works with hundreds of D2C brands - covers the India-specific parts generic... unicommerce.com Article · D2C How to Use Shopify in India (2026): Step-by-Step Store Setup Guide Unicommerce
- The single most complete pre-launch checklist from Shopify itself - domain, SSL, policies, test orders, tracking - so you catch... shopify.com Article · D2C Ecommerce Checklist: Launch Your Store in 20 Steps Shopify
- NN/g is the most respected independent UX research lab in the world, and mobile checkout is where most D2C stores quietly lose... nngroup.com Article · D2C The Mobile Checkout Experience Nielsen Norman Group
- The stat that should change how you build your store: Tier 2/3 buyers now drive a majority of new D2C orders in India and many... cloud9digital.in Article · D2C E-commerce Statistics India 2026: Growth, Trends & Key Data Cloud 9 Digital
- Written by a working freelance Shopify developer in India, so the advice on vetting, pricing and red flags comes from the... priyasinghi.com Article · D2C How to Hire the Right Freelance Shopify Developer in India Priya Singhi
- A single map of every insurance type a D2C brand should at least consider, liability, stock, transit, cyber, D&O, so you know... BimaKavach Article · D2C 8 Insurance Covers That Protect D2C and E-Commerce Brands in India BimaKavach
- The most direct cost breakdown we found for Indian D2C brands, actual premium ranges tied to turnover, useful for budgeting... BimaKavach Article · D2C Product Liability Insurance for Ecommerce in 2026 BimaKavach
- A plain 'who actually needs this' framing rather than a sales page, useful for a founder still deciding whether this is worth... Dealplexus Article · D2C Product Liability Insurance in India: Who Needs It and What It Covers Dealplexus
- The legal-framework view of Indian product liability law, useful once you want to understand what you're actually being sued... ICLG Article · D2C Product Liability Laws and Regulations 2026 | India ICLG
- A globally-framed overview of every ecommerce insurance category in one place, useful for understanding the full menu (general... Shopify Article · D2C Ecommerce Business Insurance: Complete Guide (2026) Shopify
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →