Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Amazon's own aggregated data on what Indian exporters are actually selling and where, a decent proxy for category-level demand... sell.amazon.in Article · D2C Amazon Exports Digest 2025 Amazon India
  2. A genuinely global (non-India-specific) view of Amazon's 20+ marketplaces and which ones sellers typically expand into next,... junglescout.com Article · D2C How to Sell on Amazon International Marketplaces Jungle Scout
  3. Covers the FBA-specific fulfillment options (FBA Export, remote fulfillment, Pan-European FBA) in more technical depth than... sellerlabs.com Article · D2C Amazon FBA International Expansion: How to Scale Globally in 2026 Seller Labs
  4. GST is the single most common blocker for first-time Amazon India sellers; this is the official walk-through of getting a GSTIN... sell.amazon.in Article · D2C GST Registration Guide | How to Register for GST Amazon
  5. A complementary explainer to Jungle Scout's, good to read both since the two leading Amazon tool vendors emphasise slightly... Helium 10 Article · D2C What Is the Amazon Buy Box? Helium 10
  6. A useful stats roundup to sanity-check your own seller performance and CPC trends against the wider Amazon seller base, treat... novadata.io Article · D2C Amazon Seller Statistics: Key Data Points Nova
  7. The most directly actionable storytelling framework for a product page or About page - positions the customer as the hero and... storybrand.com Book · D2C Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
  8. A useful survey of multiple storytelling frameworks (Hero's Journey, StoryBrand, Golden Circle, PAS) in one place, so you can... Mosaic Powered Article · D2C Using Storytelling Frameworks in Brand Content: The Complete Guide Mosaic Powered
  9. Looks specifically at how Indian D2C brands use founder and origin stories as a growth lever, not just a branding nicety -... YourStory Article · D2C Using Evocative Stories to Fuel Growth in the D2C Space YourStory
  10. Written by an early investor in SUGAR Cosmetics, this covers how the brand pivoted from a beauty subscription box into full... Medium Article · D2C From Setbacks to Success: An Inspiring Pivot Journey of SUGAR Cosmetics IndiaQuotient
  11. Shopify's own current-year roundup, organized by catalog size and industry rather than just 'prettiest theme' - the fastest way... shopify.com Article · D2C 26 Best Shopify Themes for 2026 Shopify
  12. Shows exactly what you can change with zero code - sections, blocks, colours, fonts - via the built-in theme editor, so you... shopify.com Article · D2C Shopify Customization: 5 Ways to Customize Your Theme Shopify
  13. The authoritative, always-current reference for the exact A-record, CNAME and automatic-connection steps - including GoDaddy -... help.shopify.com Article · D2C Connecting a Third-Party Domain to Shopify Shopify Help Center
  14. Zoho Mail is the default cheap, India-billed business email for D2C founders who don't want a Gmail address on their invoices -... cloudminister.com Article · D2C Zoho Mail for Business in India: The Complete Guide Cloudminister
  15. From an Indian ecommerce operations platform that works with hundreds of D2C brands - covers the India-specific parts generic... unicommerce.com Article · D2C How to Use Shopify in India (2026): Step-by-Step Store Setup Guide Unicommerce
  16. The single most complete pre-launch checklist from Shopify itself - domain, SSL, policies, test orders, tracking - so you catch... shopify.com Article · D2C Ecommerce Checklist: Launch Your Store in 20 Steps Shopify
  17. NN/g is the most respected independent UX research lab in the world, and mobile checkout is where most D2C stores quietly lose... nngroup.com Article · D2C The Mobile Checkout Experience Nielsen Norman Group
  18. The stat that should change how you build your store: Tier 2/3 buyers now drive a majority of new D2C orders in India and many... cloud9digital.in Article · D2C E-commerce Statistics India 2026: Growth, Trends & Key Data Cloud 9 Digital
  19. Written by a working freelance Shopify developer in India, so the advice on vetting, pricing and red flags comes from the... priyasinghi.com Article · D2C How to Hire the Right Freelance Shopify Developer in India Priya Singhi
  20. A single map of every insurance type a D2C brand should at least consider, liability, stock, transit, cyber, D&O, so you know... BimaKavach Article · D2C 8 Insurance Covers That Protect D2C and E-Commerce Brands in India BimaKavach
  21. The most direct cost breakdown we found for Indian D2C brands, actual premium ranges tied to turnover, useful for budgeting... BimaKavach Article · D2C Product Liability Insurance for Ecommerce in 2026 BimaKavach
  22. A plain 'who actually needs this' framing rather than a sales page, useful for a founder still deciding whether this is worth... Dealplexus Article · D2C Product Liability Insurance in India: Who Needs It and What It Covers Dealplexus
  23. The legal-framework view of Indian product liability law, useful once you want to understand what you're actually being sued... ICLG Article · D2C Product Liability Laws and Regulations 2026 | India ICLG
  24. A globally-framed overview of every ecommerce insurance category in one place, useful for understanding the full menu (general... Shopify Article · D2C Ecommerce Business Insurance: Complete Guide (2026) Shopify

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