Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written by an insurer built for high-growth online sellers, so it's sharper than a generic guide on how coverage needs change... Vouch Article · D2C Ecommerce Business Insurance: What Online Sellers Need in 2026 Vouch
- Lays out Amazon's specific insurance thresholds and coverage minimums clearly, read this before your seller account gets... Assureful Article · D2C Amazon Seller Insurance Requirements: The 2026 Guide Assureful
- The primary source, Amazon's own stated insurance requirement, worth checking directly since thresholds and limits get revised... Amazon Seller Central Article · D2C Commercial Liability Insurance Requirements Amazon
- A broad cost-benchmarking piece across insurance types, useful for budgeting a full risk-cover stack rather than pricing one... BimaKavach Article · D2C How Much Does Business Insurance Cost in India? BimaKavach
- An independent journalistic profile of how the platform actually works and who it serves, useful context before you trust a... YourStory Article · D2C Indore-based BimaKavach caters to the business insurance needs of small and medium enterprises YourStory
- Lays out DPIIT eligibility and benefits without the sales pitch, a straight read on what tax exemptions and IP fee rebates you... AccorpPartners Article · D2C Startup India DPIIT Registration: Complete Guide & Benefits 2025 AccorpPartners
- The most complete single list of DPIIT perks we found, patent/trademark fee rebates, tender EMD exemption, self-certification,... Jordensky Article · D2C Startup India Registration: 12+ Benefits, Eligibility, and Step-by-Step Guide (2025) Jordensky
- A citable, third-party data point for India's overall D2C market size - useful for a pitch deck or your own back-of-envelope... Statista Article · D2C India: Direct-to-Consumer (D2C) Market Size 2025 Statista
- Covers Redseer's widely-cited India D2C GMV projection and growth rate in a free, readable news format - a good quick citation... Business Standard Article · D2C Domestic D2C Market Likely to Reach GMV of $35 Billion by 2027: Redseer Business Standard
- Goes behind the scenes of how real Indian D2C brands actually research and develop products end to end, including realistic... Inc42 Article · D2C An Inside Look at the Product Journey of India's D2C Brands Inc42
- Captures how Indian D2C founders and product teams actually narrow down market gaps - via social demographics and extensive... Inc42 Article · D2C The Makers Summit 2021: The Product Playbook for India's Rising D2C Brands Inc42
- The official Shopify documentation for what actually transfers - products, customers, orders - and what doesn't, so you're... help.shopify.com Article · D2C Migrate from WooCommerce to Shopify Shopify
- The most concrete, step-by-step SEO-preservation playbook for this exact migration - URL mapping, 301 redirects, meta data... dekstech.com Article · D2C How to Migrate from WooCommerce to Shopify Without Losing SEO Rankings Dekstech
- A real, expensive cautionary tale - a founder who switched platforms twice chasing a prettier storefront and burned real money... programminginsider.com Article · D2C Why I Switched from WordPress to Shopify (Then Back Again) - My $8K Lesson Programming Insider
- A real merchant forum thread of founders comparing notes on what actually changed - good or bad - when they moved between the... community.shopify.com Thread · D2C Shopify vs WooCommerce: Stories & Store Impact community.shopify.com
- Written by a headless-commerce vendor, so read it with that lens - but it's still the clearest explanation of what headless... getmason.io Article · D2C Why D2C Brands Need Headless eCommerce Mason
- A running, India-specific pulse on the D2C landscape - useful for tracking which platform, tech-stack and infrastructure... d2cinsider.com Newsletter · D2C D2C Insider Digest d2cinsider.com
- A fulfilment provider's practical definition and formula for landed cost, aimed squarely at ecommerce operators rather than... redstagfulfillment.com Article · D2C What Is Landed Cost and How Do I Calculate It? Red Stag Fulfillment
- An ecommerce-accounting firm's step-by-step COGS formula, useful as the accounting-correct companion to the more operational... ledgergurus.com Article · D2C How to Calculate Cost of Goods Sold (COGS) LedgerGurus
- Goes deeper than the beginner explainers on how landed cost flows into inventory accounting and eventually into COGS when a... ledgergurus.com Article · D2C Understanding Landed Cost: What It Is and How to Calculate It LedgerGurus
- Directly connects landed cost to pricing mistakes, the gap founders hit when their factory quote and actual cost turn out to be... fishbowlinventory.com Article · D2C Landed Cost: The Hidden Factor in Your Pricing Formula Fishbowl
- A free, current summary of the Profit First method and its allocation percentages, useful if you want the framework without... relayfi.com Article · D2C Profit First Method: The Complete Guide for Small Businesses Relay
- Pairs the cohort-analysis explainer with current 2026 category benchmarks, so you're not just learning the method but... eightx.co Article · D2C What Is Cohort Analysis in Ecommerce? A DTC Operator's Plain-English Guide (with 2026 Benchmarks) Eightx
- Goes beyond the LTV formula into churn diagnostics - why a cohort's LTV curve flattens - which is the more useful, actionable... ask-luca.com Article · D2C Ecommerce Customer Lifetime Value - LTV:CAC Benchmarks, Churn Diagnostics, and Repeat Purchase Playbooks Luca
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →