Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Written by an insurer built for high-growth online sellers, so it's sharper than a generic guide on how coverage needs change... Vouch Article · D2C Ecommerce Business Insurance: What Online Sellers Need in 2026 Vouch
  2. Lays out Amazon's specific insurance thresholds and coverage minimums clearly, read this before your seller account gets... Assureful Article · D2C Amazon Seller Insurance Requirements: The 2026 Guide Assureful
  3. The primary source, Amazon's own stated insurance requirement, worth checking directly since thresholds and limits get revised... Amazon Seller Central Article · D2C Commercial Liability Insurance Requirements Amazon
  4. A broad cost-benchmarking piece across insurance types, useful for budgeting a full risk-cover stack rather than pricing one... BimaKavach Article · D2C How Much Does Business Insurance Cost in India? BimaKavach
  5. An independent journalistic profile of how the platform actually works and who it serves, useful context before you trust a... YourStory Article · D2C Indore-based BimaKavach caters to the business insurance needs of small and medium enterprises YourStory
  6. Lays out DPIIT eligibility and benefits without the sales pitch, a straight read on what tax exemptions and IP fee rebates you... AccorpPartners Article · D2C Startup India DPIIT Registration: Complete Guide & Benefits 2025 AccorpPartners
  7. The most complete single list of DPIIT perks we found, patent/trademark fee rebates, tender EMD exemption, self-certification,... Jordensky Article · D2C Startup India Registration: 12+ Benefits, Eligibility, and Step-by-Step Guide (2025) Jordensky
  8. A citable, third-party data point for India's overall D2C market size - useful for a pitch deck or your own back-of-envelope... Statista Article · D2C India: Direct-to-Consumer (D2C) Market Size 2025 Statista
  9. Covers Redseer's widely-cited India D2C GMV projection and growth rate in a free, readable news format - a good quick citation... Business Standard Article · D2C Domestic D2C Market Likely to Reach GMV of $35 Billion by 2027: Redseer Business Standard
  10. Goes behind the scenes of how real Indian D2C brands actually research and develop products end to end, including realistic... Inc42 Article · D2C An Inside Look at the Product Journey of India's D2C Brands Inc42
  11. Captures how Indian D2C founders and product teams actually narrow down market gaps - via social demographics and extensive... Inc42 Article · D2C The Makers Summit 2021: The Product Playbook for India's Rising D2C Brands Inc42
  12. The official Shopify documentation for what actually transfers - products, customers, orders - and what doesn't, so you're... help.shopify.com Article · D2C Migrate from WooCommerce to Shopify Shopify
  13. The most concrete, step-by-step SEO-preservation playbook for this exact migration - URL mapping, 301 redirects, meta data... dekstech.com Article · D2C How to Migrate from WooCommerce to Shopify Without Losing SEO Rankings Dekstech
  14. A real, expensive cautionary tale - a founder who switched platforms twice chasing a prettier storefront and burned real money... programminginsider.com Article · D2C Why I Switched from WordPress to Shopify (Then Back Again) - My $8K Lesson Programming Insider
  15. A real merchant forum thread of founders comparing notes on what actually changed - good or bad - when they moved between the... community.shopify.com Thread · D2C Shopify vs WooCommerce: Stories & Store Impact community.shopify.com
  16. Written by a headless-commerce vendor, so read it with that lens - but it's still the clearest explanation of what headless... getmason.io Article · D2C Why D2C Brands Need Headless eCommerce Mason
  17. A running, India-specific pulse on the D2C landscape - useful for tracking which platform, tech-stack and infrastructure... d2cinsider.com Newsletter · D2C D2C Insider Digest d2cinsider.com
  18. A fulfilment provider's practical definition and formula for landed cost, aimed squarely at ecommerce operators rather than... redstagfulfillment.com Article · D2C What Is Landed Cost and How Do I Calculate It? Red Stag Fulfillment
  19. An ecommerce-accounting firm's step-by-step COGS formula, useful as the accounting-correct companion to the more operational... ledgergurus.com Article · D2C How to Calculate Cost of Goods Sold (COGS) LedgerGurus
  20. Goes deeper than the beginner explainers on how landed cost flows into inventory accounting and eventually into COGS when a... ledgergurus.com Article · D2C Understanding Landed Cost: What It Is and How to Calculate It LedgerGurus
  21. Directly connects landed cost to pricing mistakes, the gap founders hit when their factory quote and actual cost turn out to be... fishbowlinventory.com Article · D2C Landed Cost: The Hidden Factor in Your Pricing Formula Fishbowl
  22. A free, current summary of the Profit First method and its allocation percentages, useful if you want the framework without... relayfi.com Article · D2C Profit First Method: The Complete Guide for Small Businesses Relay
  23. Pairs the cohort-analysis explainer with current 2026 category benchmarks, so you're not just learning the method but... eightx.co Article · D2C What Is Cohort Analysis in Ecommerce? A DTC Operator's Plain-English Guide (with 2026 Benchmarks) Eightx
  24. Goes beyond the LTV formula into churn diagnostics - why a cohort's LTV curve flattens - which is the more useful, actionable... ask-luca.com Article · D2C Ecommerce Customer Lifetime Value - LTV:CAC Benchmarks, Churn Diagnostics, and Repeat Purchase Playbooks Luca

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