Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A menu of AI-specific metrics beyond DAUs, from acceptance rate to cost per active user. mixpanel.com Article · How Founders Use AI 30+ AI product metrics to track today Mixpanel
- Includes the killer diagnostic: compare AI-user retention curves against your product baseline. institutepm.com Guide · How Founders Use AI AI Product Metrics That Actually Matter Institute of Product Management
- Connects AI feature metrics to the board-level numbers investors ask about. thesaasbarometer.substack.com Article · How Founders Use AI AI Metrics that Matter in 2025 SaaS Barometer
- A setup-to-dashboards walkthrough for self-hosting the free stack. prismix.dev Guide · How Founders Use AI Langfuse Guide: Open-Source LLM Observability and Tracing Prismix
- An India-based engineering firm's field guide to the metrics and tooling that matter. cloudraft.io Article · How Founders Use AI LLM Observability: Monitoring Large Language Models CloudRaft (India)
- Monitoring and optimization together, from an India-founded AI quality platform. getmaxim.ai Article · How Founders Use AI How to Reduce LLM Cost and Latency: A Practical Guide for Production AI Maxim AI (India)
- Updated adoption frameworks that treat AI feature usage as its own funnel. userpilot.com Article · How Founders Use AI How to Measure Product Adoption: Metrics for Human Users and AI Agents Userpilot
- Useful for B2B founders whose buyers now ask for AI usage reporting. capably.ai Article · How Founders Use AI Measuring AI Adoption Metrics Capably
- Why accuracy alone is a vanity metric and what to track instead. stackai.com Article · How Founders Use AI Measuring Enterprise AI Success: Essential KPIs Beyond Accuracy StackAI
- The Wharton professor's definitive framing of the shift from searching for links to delegating research. oneusefulthing.org Article · How Founders Use AI The End of Search, The Beginning of Research Ethan Mollick
- The primary source on how ChatGPT blends live web results with a conversational interface. openai.com Article · How Founders Use AI Introducing ChatGPT search OpenAI
- A hands-on, regularly updated comparison of the two tools founders reach for first. zapier.com Article · How Founders Use AI Perplexity vs. ChatGPT: Which AI tool is better? Zapier
- Side-by-side query tests that show concretely when AI search saves time and when Google still wins. felloai.com Article · How Founders Use AI Google Search vs. Perplexity: The Best Search Tool for Daily Use in 2025 Fello AI
- A structured teardown of how the answer-engine experience differs from the link-list experience. llmrefs.com Article · How Founders Use AI Perplexity vs Google: A Head-to-Head SEO and UX Analysis LLMrefs
- The official quick-start covering Search, Research and Labs modes so you use the right one per task. perplexity.ai Guide · How Founders Use AI Getting Started with Perplexity Perplexity
- The India moment for AI search: Perplexity Pro bundled free for Airtel users, worth checking if you qualify. airtel.in Article · How Founders Use AI Airtel partners with Perplexity: Pro for 360mn customers Airtel
- Why web-grounded Claude changed the calculus for founders who prefer Claude's reasoning. venturebeat.com Article · How Founders Use AI Anthropic just gave Claude a superpower: real-time web search VentureBeat
- The official how-to including query limits per plan, so you spend your monthly runs wisely. help.openai.com Guide · How Founders Use AI Deep research in ChatGPT (Help Center) OpenAI
- Google's launch post explaining the plan-approve-refine flow Gemini pioneered. blog.google Article · How Founders Use AI Try Deep Research and our new experimental model in Gemini Google
- Short official playbook on editing the research plan and asking for report revisions. blog.google Guide · How Founders Use AI How to use Google's Deep Research: official tips Google
- A widely shared operator thread: use a strong model to write your deep research prompt first. x.com Thread · How Founders Use AI How I'm using Deep Research (prompting walkthrough) BuccoCapital Bloke
- A fill-in-the-blanks system that reliably turns vague questions into report-grade briefs. ahmadosman.com Guide · How Founders Use AI My Ultimate DeepResearch Prompt Builder Template Ahmad Osman
- A startup operator runs the same $5M ARR brief through both tools and shows the raw outputs. gregisenberg.com Article · How Founders Use AI ChatGPT vs Perplexity Deep Research: business ideas test Greg Isenberg
- A prompting-focused comparison that shows how brief quality changes the winner. newsletter.learnprompting.org Article · How Founders Use AI Deep Research: ChatGPT vs. Gemini. Who wins? Learn Prompting
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →