Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A current (July 2026) guide to starting a home tiffin or dabba service: the Rs 100-a-year FSSAI Registration is the one... calcguru.in Article · 10 min read · Starting Up Tiffin service in India 2026: what you legally need CalcGuru In 3 answers
- An October 2026 explainer of when a service counts as an export under GST, how the Letter of Undertaking lets you invoice... calcguru.in Article · 12 min read · Starting Up Export of services and the LUT: zero-rating and refunds CalcGuru In 3 answers
- India's national drug regulator under the Drugs and Cosmetics Act 1940 and Rules 1945. It sets the rules; state licensing... cdsco.gov.in Article · Official site · Starting Up Central Drugs Standard Control Organisation (CDSCO) CDSCO In 3 answers
- Explains who must e-invoice: businesses with annual turnover above ₹5 crore since 1 August 2023, and the rule from 1 April 2025... cleartax.in Article · ~12 min read · Starting Up What is e-Invoicing Under GST? Applicability, Limit, Rules ClearTax In 3 answers
- The notification that now defines a startup in India: up to 10 years from incorporation with turnover within ₹200 crore, a Deep... startupindia.gov.in Article · Gazette PDF · Starting Up DPIIT startup notification of 4 February 2026 (Gazette) DPIIT, Ministry of Commerce and Industry In 3 answers
- Confirms that a domestic company files ITR-6, other than companies claiming exemption under section 11. incometax.gov.in Article · Help page · Starting Up Domestic Company (AY 2026-27) Income Tax Department In 3 answers
- A Chennai chartered accountancy firm's April 2026 comparison of eight Indian packages (TallyPrime, Zoho Books, Vyapar,... pkcindia.com Article · 17 min read · Starting Up Best Accounting Software for Small Businesses in India (2026): Comparison and Pricing PKC Management Consulting In 3 answers
- The GST portal's own FAQ on the Letter of Undertaking: who must furnish it before exporting goods or services without paying... tutorial.gst.gov.in Article · FAQ page · Starting Up FAQs: Filing of Letter of Undertaking for export of goods or services (Form GST RFD-11) GSTN In 3 answers
- A structured framework for CM1/CM2/contribution margin thinking that applies directly to a D2C brand regardless of market, the... Eightx Article · D2C Ecommerce Unit Economics 2026: The Complete Founder's Framework Eightx In 3 answers
- A neutral, feature-by-feature comparison of the three tools every Indian founder actually considers, saves you from three... G2 Article · D2C Zoho Books vs. Tally vs. Vyapar: How Do They Compare? G2 In 3 answers
- A CA firm's practical picks rather than a vendor's self-promotion, useful second opinion when deciding what to actually... PKC India Article · D2C Best Bookkeeping Software in India: Best Picks (2025) PKC India In 3 answers
- The clearest breakdown of turning creative testing from a guessing game into a repeatable system, isolate one variable, define... Insense Article · D2C How to Build an Ad Creative Testing System with UGC in 2025 Insense In 3 answers
- A category-by-category map (photography, ad creative, support, forecasting) rather than one long undifferentiated tool list,... Nightjar Article · D2C 10 Best AI Products for Ecommerce Businesses in 2026: A Category-by-Category Stack Guide Nightjar In 3 answers
- A round-up of what real ecommerce founders recommend on Reddit rather than vendor marketing, useful reality check on where AI... Superpower Thread · D2C Best AI Tools for Ecommerce: Reddit Picks Superpower In 3 answers
- Practical advice drawn from the Propel cohort of 70+ Indian startups, understand the local customer, plan inventory for peak... aboutamazon.in Article · D2C 5 Amazon Global Selling Tips for Indian D2C Brands Amazon India In 3 answers
- One of the clearer breakdowns of what actually drives Buy Box eligibility and rotation, price, fulfilment method, performance... Jungle Scout Article · D2C Amazon Buy Box: How to Win It Jungle Scout In 3 answers
- A current, India-specific breakdown of trademark costs and timelines - the ₹4,500-per-class government fee and 6-18 month... Cashfree Blog Article · D2C How to Register Trademark in India (2026): Fees, Process & Timeline Cashfree In 3 answers
- A clean side-by-side that goes past the textbook comparison to the practical trigger, if you plan to raise equity or need a... AidByLaw Article · D2C LLP vs Private Limited Company in India: Which Is Best for Your Startup in 2025? AidByLaw In 3 answers
- An honest, India-first review of Dukaan that doesn't oversell it - useful precisely because it names where Dukaan is genuinely... kripeshadwani.com Article · D2C Dukaan App Review: A Cheap Shopify Alternative Kripesh Adwani In 3 answers
- The clearest framework for the casual-buyer-to-superfan journey, built around a 'Superfan Pyramid' that maps directly onto... patflynn.com Book · D2C Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business Pat Flynn In 3 answers
- The original, still-referenced case for repurposing one shoot into dozens of platform-native pieces - Gary's team famously... garyvaynerchuk.com Article · D2C The GaryVee Content Strategy: How to Grow and Distribute Your Brand's Social Media Content Gary Vaynerchuk In 3 answers
- The best India-specific explanation of why founders are picking up a mic in the first place - rising CAC and diminishing paid... inc42.com Article · D2C D2C's New Media Playbook Inc42 In 3 answers
- A rare CRO piece built around actual Indian Shopify store numbers - sticky add-to-cart, COD visibility and page-speed fixes... aimnlaunch.com Article · D2C Shopify Conversion Rate Optimization: 15 Proven Tactics That Took Indian D2C Brands From 1% to 3.5% AimNLaunch In 3 answers
- A comprehensive, non-vendor-pushy overview of what ecommerce CX actually requires in 2026, omnichannel consistency, proactive... Help Scout Blog Article · D2C The Ultimate Guide to Ecommerce Customer Service in 2026 Help Scout In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →