Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Your first filter is whether this is a problem you understand, and this short essay is the clearest statement of why that... cdixon.org Essay · ~5 min read · Starting Up Founder/Market Fit Chris Dixon In 10 answers
  2. An employer's guide, from an Indian payroll company, to the four Labour Codes that took effect on 21 November 2025 and replaced... greytHR Article · 15 min read · Starting Up Labour Codes 2025: A Practical Guide for HR Leaders Prachi S In 10 answers
  3. The official description of Mudra loans for non-farm micro enterprises in manufacturing, trading and services: loans up to Rs... myscheme.gov.in Article · Scheme page · Starting Up Pradhan Mantri Mudra Yojana (PMMY) Ministry of Finance, on myScheme In 10 answers
  4. The government's own May 2026 summary of startup tax benefits under both Acts: the 80-IAC holiday (section 140 of the... startupindia.gov.in Article · Starting Up Tax Playbook for the Startup Ecosystem (May 2026) Startup India (DPIIT) In 10 answers
  5. Deals with the four places positioning work actually stalls, including teams that cannot agree on their competitive... Lenny's Newsletter Newsletter · 18 min read · GTM A guide to advanced B2B positioning April Dunford In 10 answers
  6. The tax detail on REIT and InvIT payouts and gains, so you know what you actually keep before you invest. ClearTax Article · Wealth How REITs and InvITs are taxed in India ClearTax In 10 answers
  7. Survey finding that 24% of US AI users use an agent regularly and 32% have let AI act for them without final approval, which is... menlovc.com Article · How Founders Use AI 2026: The State of Consumer AI Menlo Ventures In 10 answers
  8. How to give Gemini an ongoing task on a schedule, such as watching prices or pulling cited research into a file, which is the... support.google.com Guide · How Founders Use AI Manage your tasks & workflows in Gemini Apps Google In 10 answers
  9. The primary-source telling of the milkshake story, the single most memorable illustration of Jobs to Be Done, straight from... HBS Working Knowledge Article · ~8 min read · Starting Up Clay Christensen's Milkshake Marketing Clayton Christensen (via Harvard Business School) In 9 answers
  10. A behavioral, dead-simple cash-management system used by over a million businesses to stay permanently profitable. Perfect for... mikemichalowicz.com Book · book (~224 pages) · Starting Up Profit First: Transform Your Business from a Cash-Eating Monster Mike Michalowicz In 9 answers
  11. The most practical guide to investor updates, from a company that exists purely to help founders send them. Concrete structure... Visible.vc Article · 15 min read · Starting Up How to Write the Perfect Investor Update (Tips and Templates) Visible.vc In 9 answers
  12. The definitive, data-driven book on early founding-team decisions, drawing on quantitative research covering nearly 10,000... Princeton University Press Book · ~480 pages · Starting Up The Founder's Dilemmas Noam Wasserman In 9 answers
  13. The definitive manifesto for building a 'calm company', remote-friendly, sustainable, and free of chronic overwork, from a team... 37signals Book · ~232 pages · Starting Up It Doesn't Have to Be Crazy at Work Jason Fried & David Heinemeier Hansson In 9 answers
  14. The definitive founder essay on why raw ideas are worth very little and why secrecy is the wrong instinct. Graham's argument... paulgraham.com Essay · ~15 min read · Starting Up Ideas for Startups Paul Graham In 9 answers
  15. Before you build for a home market outside the big startup hubs, you need the real economics, and this is the essay that maps... Sajith Pai (Blume Ventures) Article · ~20 min read · Starting Up The Indus Valley Playbook Sajith Pai In 9 answers
  16. Seibel's whole point is that a market only counts once real customers are grabbing the product as fast as you can make it and... Michael Seibel (Y Combinator) Essay · ~4 min read · Starting Up The Real Product Market Fit Michael Seibel In 9 answers
  17. This is the classic mental model for exactly your question: how customer count trades off against deal size. Janz maps five... The Angel VC Essay · ~12 min read · Starting Up Five ways to build a $100 million business Christoph Janz In 9 answers
  18. The whole worry in your question, that slicing smaller leaves too few buyers, is exactly what Moore's target customer... HarperBusiness (Collins Business Essentials) Book · Approx. 256 pages · Starting Up Crossing the Chasm, 3rd Edition Geoffrey A. Moore In 9 answers
  19. This is a working Indian seed VC (Blume backed Unacademy, Purplle, Slice) writing down what it actually looks for, slide by... Blume Ventures Article · 20 min read · Starting Up High Pitched Assessments: the exhaustive list of what makes a good pitch deck Blume Ventures In 9 answers
  20. The India-specific piece that tells you where the split actually gets signed. It separates the founders' agreement (equity,... Treelife Article · 10 min read · Starting Up Founder Vesting in a Shareholders' Agreement: What Startup Founders Must Know Treelife In 9 answers
  21. The single clearest explanation of the two documents Indian founders confuse: the founders' agreement (equity, vesting, roles,... EquityList Article · 15 min read · Starting Up Founders' Agreement: Definition, Key Clauses, and Template for Indian Startups EquityList In 9 answers
  22. The global playbooks assume a US-style buying process; this one is written for the Indian enterprise reality, where the sale... Blume Ventures Article · 25 min read · Starting Up The Rough Guide to Building an Enterprise SaaS Dhandha in India Blume Ventures (with Aakrit Vaish, Haptik) In 9 answers
  23. FSSAI's own order setting the food licence tiers in force from 1 April 2026: Registration up to Rs 1.5 crore turnover, State... fssai.gov.in Article · 4-page order · Starting Up FSSAI order: revised turnover thresholds for registration and licences (13 March 2026) Food Safety and Standards Authority of India In 9 answers
  24. The government's own summary of PMEGP, the credit-linked subsidy for new micro enterprises run by KVIC: the subsidy is 15% of... myscheme.gov.in Article · Scheme page · Starting Up Prime Minister's Employment Generation Programme (PMEGP) Ministry of MSME, on myScheme In 9 answers

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