Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Your first filter is whether this is a problem you understand, and this short essay is the clearest statement of why that... cdixon.org Essay · ~5 min read · Starting Up Founder/Market Fit Chris Dixon In 10 answers
- An employer's guide, from an Indian payroll company, to the four Labour Codes that took effect on 21 November 2025 and replaced... greytHR Article · 15 min read · Starting Up Labour Codes 2025: A Practical Guide for HR Leaders Prachi S In 10 answers
- The official description of Mudra loans for non-farm micro enterprises in manufacturing, trading and services: loans up to Rs... myscheme.gov.in Article · Scheme page · Starting Up Pradhan Mantri Mudra Yojana (PMMY) Ministry of Finance, on myScheme In 10 answers
- The government's own May 2026 summary of startup tax benefits under both Acts: the 80-IAC holiday (section 140 of the... startupindia.gov.in Article · Starting Up Tax Playbook for the Startup Ecosystem (May 2026) Startup India (DPIIT) In 10 answers
- Deals with the four places positioning work actually stalls, including teams that cannot agree on their competitive... Lenny's Newsletter Newsletter · 18 min read · GTM A guide to advanced B2B positioning April Dunford In 10 answers
- The tax detail on REIT and InvIT payouts and gains, so you know what you actually keep before you invest. ClearTax Article · Wealth How REITs and InvITs are taxed in India ClearTax In 10 answers
- Survey finding that 24% of US AI users use an agent regularly and 32% have let AI act for them without final approval, which is... menlovc.com Article · How Founders Use AI 2026: The State of Consumer AI Menlo Ventures In 10 answers
- How to give Gemini an ongoing task on a schedule, such as watching prices or pulling cited research into a file, which is the... support.google.com Guide · How Founders Use AI Manage your tasks & workflows in Gemini Apps Google In 10 answers
- The primary-source telling of the milkshake story, the single most memorable illustration of Jobs to Be Done, straight from... HBS Working Knowledge Article · ~8 min read · Starting Up Clay Christensen's Milkshake Marketing Clayton Christensen (via Harvard Business School) In 9 answers
- A behavioral, dead-simple cash-management system used by over a million businesses to stay permanently profitable. Perfect for... mikemichalowicz.com Book · book (~224 pages) · Starting Up Profit First: Transform Your Business from a Cash-Eating Monster Mike Michalowicz In 9 answers
- The most practical guide to investor updates, from a company that exists purely to help founders send them. Concrete structure... Visible.vc Article · 15 min read · Starting Up How to Write the Perfect Investor Update (Tips and Templates) Visible.vc In 9 answers
- The definitive, data-driven book on early founding-team decisions, drawing on quantitative research covering nearly 10,000... Princeton University Press Book · ~480 pages · Starting Up The Founder's Dilemmas Noam Wasserman In 9 answers
- The definitive manifesto for building a 'calm company', remote-friendly, sustainable, and free of chronic overwork, from a team... 37signals Book · ~232 pages · Starting Up It Doesn't Have to Be Crazy at Work Jason Fried & David Heinemeier Hansson In 9 answers
- The definitive founder essay on why raw ideas are worth very little and why secrecy is the wrong instinct. Graham's argument... paulgraham.com Essay · ~15 min read · Starting Up Ideas for Startups Paul Graham In 9 answers
- Before you build for a home market outside the big startup hubs, you need the real economics, and this is the essay that maps... Sajith Pai (Blume Ventures) Article · ~20 min read · Starting Up The Indus Valley Playbook Sajith Pai In 9 answers
- Seibel's whole point is that a market only counts once real customers are grabbing the product as fast as you can make it and... Michael Seibel (Y Combinator) Essay · ~4 min read · Starting Up The Real Product Market Fit Michael Seibel In 9 answers
- This is the classic mental model for exactly your question: how customer count trades off against deal size. Janz maps five... The Angel VC Essay · ~12 min read · Starting Up Five ways to build a $100 million business Christoph Janz In 9 answers
- The whole worry in your question, that slicing smaller leaves too few buyers, is exactly what Moore's target customer... HarperBusiness (Collins Business Essentials) Book · Approx. 256 pages · Starting Up Crossing the Chasm, 3rd Edition Geoffrey A. Moore In 9 answers
- This is a working Indian seed VC (Blume backed Unacademy, Purplle, Slice) writing down what it actually looks for, slide by... Blume Ventures Article · 20 min read · Starting Up High Pitched Assessments: the exhaustive list of what makes a good pitch deck Blume Ventures In 9 answers
- The India-specific piece that tells you where the split actually gets signed. It separates the founders' agreement (equity,... Treelife Article · 10 min read · Starting Up Founder Vesting in a Shareholders' Agreement: What Startup Founders Must Know Treelife In 9 answers
- The single clearest explanation of the two documents Indian founders confuse: the founders' agreement (equity, vesting, roles,... EquityList Article · 15 min read · Starting Up Founders' Agreement: Definition, Key Clauses, and Template for Indian Startups EquityList In 9 answers
- The global playbooks assume a US-style buying process; this one is written for the Indian enterprise reality, where the sale... Blume Ventures Article · 25 min read · Starting Up The Rough Guide to Building an Enterprise SaaS Dhandha in India Blume Ventures (with Aakrit Vaish, Haptik) In 9 answers
- FSSAI's own order setting the food licence tiers in force from 1 April 2026: Registration up to Rs 1.5 crore turnover, State... fssai.gov.in Article · 4-page order · Starting Up FSSAI order: revised turnover thresholds for registration and licences (13 March 2026) Food Safety and Standards Authority of India In 9 answers
- The government's own summary of PMEGP, the credit-linked subsidy for new micro enterprises run by KVIC: the subsidy is 15% of... myscheme.gov.in Article · Scheme page · Starting Up Prime Minister's Employment Generation Programme (PMEGP) Ministry of MSME, on myScheme In 9 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →