Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is your thesis proven from a Chennai apartment. Girish had never met a VC in his life, yet an AppSumo blog contest entry... Entrepreneur India Article · 8 min read · Starting Up The Story of Girish Mathrubootham: How the Entrepreneur Is Today an Investor Everyone Wants Entrepreneur India Staff
- Written by an investor, this is a clean field guide to the exact tricks Indian founders reach for and VCs immediately discount:... Hustle Fund (Angel Squad) Article · 8 min read · Starting Up Startup Vanity Metrics Investors Should Avoid (And What to Focus on Instead) Brian Nichols
- This is the honest breakdown of what the equity actually buys, and it lands exactly where we do: you are paying for the... Value Add VC Article · 10 min read · Starting Up What Does Y Combinator Actually Give You: The Real Value Beyond the $500K Check Value Add VC
- This is the clean head-to-head for the exact choice an Indian founder faces: Surge or YC. It lays out the tradeoff we care... Ellenox Article · 12 min read · Starting Up Surge (Peak XV) vs Y Combinator: A Guide for Founders Ellenox
- This is the one map of the full non-dilutive stack in India, with real names next to every option: RBF providers (GetVantage,... IncorpX Article · 8 min read · Starting Up How to Raise Funds Without Giving Away Equity: Non-Dilutive Funding for Startups in India (2026) IncorpX
- This is the India reality check that stops you anchoring to US numbers. It puts the median Indian seed ticket at roughly $1M... Inc42 Article · 8 min read · Starting Up Indian Startup Funding Jumps 8% YoY To $5.7 Bn In H1 2025 Inc42 Staff
- Written by a VC for early-stage founders, it explains what light-touch seed diligence actually is: at seed the room skews... Airtree Ventures (Open Source VC) Article · 12 min read · Starting Up What to include in your startup's data room Airtree Ventures
- This is the ranked view of which terms actually bite, grounded in the NVCA model documents that most institutional term sheets... Glencoyne Article · 25 min read · Starting Up NVCA Term Sheet Standards: What Founders Must Know About Economics and Control Glencoyne Legal team
- This is the canonical argument for why you line up a lead first: a lead takes at least half the round, negotiates the term... Venture Hacks Article · 9 min read · Starting Up How do I find a lead investor? (Part 1) Nivi
- When you are deciding between a global program and staying close to your Indian market, this lays the actual terms side by side... Ellenox Article · 15 min read · Starting Up India Startup Accelerators 2026: 26 Programs Compared Ellenox
- This is the honest counterweight to YC's own pitch: the hard outcome data on what YC's India bet actually produced and why... Asia Tech Review Article · 8 min read · Starting Up Y Combinator reaps big rewards in India but its future in Asia is long over Jon Russell
- Once you decide you have a real reason to incorporate outside India, this is the head-to-head that tells you where. It puts... Treelife Article · 20 min read · Starting Up Foreign Subsidiary Jurisdiction for Indian Startups: Singapore, UAE, UK or US? Treelife
- The honest piece on who can raise on team versus who needs revenue. It states plainly that seed now looks like what Series A... CRV Article · 18 min read · Starting Up What Seed Investors Look For in 2026 CRV
- This is the playbook for exactly your situation: it tells you to lock down runway before you are desperate, cut burn with a... First Round Review Article · 25 min read · Starting Up The Founder's Field Guide for Navigating a Crisis First Round Review (recession-era founders, investors, and operating CEOs)
- This is the honest founder account you need before you convince yourself a cash crunch just happened to you: Benson walks... First Round Review Article · 15 min read · Starting Up The 5 Early Mistakes That Almost Killed This Founder's Startup, and How He Survived Clark Benson (Founder and CEO, Ranker)
- This is the fill-in-the-blank machine for the tagline itself. It teaches Steve Blank's 'we help X do Y by doing Z' formula and... Help Scout Article · 10 min read · Starting Up How to Write a Value Proposition (+ 6 Modern Examples) Help Scout team
- You asked for annotated real title slides from funded startups, and this is the deepest running archive of exactly that:... TechCrunch Article · 15 min read per teardown · Starting Up Pitch Deck Teardown (TechCrunch series) Haje Jan Kamps
- CRV is a top-tier US fund, and this piece draws the exact line your question asks about: it states plainly that detailed... CRV Article · 15 min read · Starting Up What Investors Look For in a Pitch Deck (Seed & Series A) CRV
- It walks one worked example (a specialty foods company) all the way down the funnel and, crucially, builds SOM bottom-up from... TechCrunch Article · 9 min read · Starting Up How to calculate your startup's TAM, SAM and SOM Marjorie Radlo-Zandi
- This is the clearest breakdown of the two-decks-from-one-file idea, and it teaches with real artifacts, not theory: it puts... VIP Graphics Article · 9 min read · Starting Up Reader Decks vs. Presenter Decks: Which One Do You Actually Need? VIP Graphics
- This is the how-to for the exact 'proof of demand you actually gathered' your answer calls for. It gives you the five things a... Alchemist Accelerator Article · 10 min read · Starting Up Using Pilots, POCs, and LOIs to Build Trust and Scale Alchemist Accelerator
- This is the guide that argues your exact answer: stop stapling a Stanford and a Tesla logo under your name and instead show why... TechCrunch Article · 8 min read · Starting Up The team slide is the most important slide in a startup pitch deck Haje Jan Kamps
- This is the canonical takedown of the 2x2 you conveniently sit atop, written by a VC who screens decks for a living. It hands... Dreamit Ventures Article · 8 min read · Starting Up How to Create a Killer Competition Slide (Hint: Don't Use a Magic Quadrant!) Jack Kaufman
- Short and blunt, straight from a working seed VC. Walk's one question, 'what would your competitors say about this slide?', is... Homebrew (hunterwalk.com) Essay · 4 min read · Starting Up If Your Pitch Deck Has a Competitive 2x2, I'm Going to Ask You This Question Hunter Walk
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
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