Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- When a strategy fight has calcified into a standoff, this walks through the mechanics of getting unstuck: name what each of you... Lenny's Newsletter Article · ~15 min read · Starting Up Healing your co-founder relationship Lenny Rachitsky (with Matt Mochary)
- This is the tactical playbook for the interview seat: it tells you to lead with the milestones you actually hit, back the story... Crunchbase News Article · 8 min read · Starting Up Your Startup Failed and Now You're Looking for a Job. Here's What to Do. Jaclyn Robinson
- This is the exact move your answer prescribes, from the former pro poker player who turned it into a discipline. Duke tells you... Lenny's Newsletter Article · ~25 min read · Starting Up A framework for making better decisions (setting kill criteria in advance) Annie Duke (interviewed by Lenny Rachitsky)
- This is the honest bootstrapper shutdown account with the actual numbers, not a tidy failure listicle. Draelos self-funded... Glass Box Medicine Article · ~30 min read · Starting Up Why I Shut Down My Bootstrapped Health AI Startup After 7 Years: A Founder's Postmortem Dr. Rachel Draelos (founder and CEO, Cydoc)
- This is the closest thing to a field manual for your exact question: founders who already shut one thing down and had to decide... First Round Review Article · About a 20 minute read · Starting Up Take Two: Eight Hard-Earned Lessons from Repeat Founders on Starting Over Again First Round Review (Bob Moore, Dan Siroker, Neha Narkhede and others)
- If you are an Anywhere Founder in India weighing a job after shutting down, this is the ground truth nobody tells you. The Ken... The Ken Article · About a 15 minute read · Starting Up What happens when a failed founder goes job hunting? The Ken
- This is the cleanest answer to "what do I hire out first." Martell's Replacement Ladder gives you an explicit order: rung one... Buy Back Your Time Book · Book (~272 pages); the Replacement Ladder is one core chapter · Starting Up The Replacement Ladder: Buy Back Your Time Dan Martell
- Once you have decided to buy hours, this is the operating manual. It walks you through a time audit to find the tasks eating... HubSpot Article · Long-read guide, ~15 min · Starting Up The Founder's Guide to Delegating Effectively to Virtual Assistants HubSpot for Startups
- This is the honest, first-hand counterweight to the frameworks: real solo founders telling another solo founder not to hire a... Hacker News Article · Discussion thread, ~10 to 15 min to read the top comments · Starting Up Ask HN: As a first-time solopreneur how would you go about hiring the first team Hacker News community
- This is the anti-fake-team playbook. It argues a solo B2B operator wins by being recognizable for one problem, presenting the... How Solos Scale Article · 15 min read · Starting Up The Micro-Agency Model: How B2B Solopreneurs Build a Real Business Without Headcount How Solos Scale
- Hard data (not vibes) that a one-person company is a legitimate posture, not a weakness to disguise. Stripe's numbers show top... Stripe Article · 8 min read · Starting Up Solo Founders: The Traits Top Performers Share Stripe
- An honest investor-side essay that names the real objection and tells you how to kill it. It quotes a16z's Andrew Chen:... a16z Speedrun (Substack) Essay · 15 min read · Starting Up The case for (and against) founding solo Evan Armstrong (guest post, a16z speedrun)
- A first-hand account from an Indian founder who bootstrapped for two years, then raised alone, so it speaks to the actual... Inc42 Article · 7 min read · Starting Up Learnings From A Single Founder Startup Chandrika Pasricha
- Lynch runs TinyPilot solo and sets an explicit goal for the year: be able to take a two-week vacation without the business... mtlynch.io Article · Long read (about 25 minutes) · Starting Up My Fourth Year as a Bootstrapped Founder Michael Lynch
- This is the systems sequel: how Lynch structured the business so no single person (including himself) is a single point of... mtlynch.io Article · Long read (about 30 minutes) · Starting Up My Fifth Year as a Bootstrapped Founder Michael Lynch
- This is written from the other side of the table: enterprise procurement leaders telling small vendors exactly how to get... Venture Atlanta Article · 12 min read · Starting Up How to Navigate Enterprise Procurement as a Startup (advice from the procurement leaders themselves) Venture Atlanta (panel of enterprise procurement executives)
- Enterprise procurement in India kills deals on paperwork before anyone judges your work, and this is the precise list of what... OPEN Money Blog Article · 15 min read · Starting Up Vendor Onboarding Checklist for Indian Businesses: the exact documents an enterprise buyer will demand OPEN Money editorial team
- This is the first-year compliance rhythm in one place, in plain English: what GST actually is versus what your ITR is, when... QuickGo Blog Article · 15 min read · Starting Up Startup GST and ITR: The Simple Founder's Guide QuickGo
- The LinkedIn founder names the exact thing a solo founder feels and refuses to call it weakness: you are carrying context... Greylock Essay · ~2,500 words, 10 min read · Starting Up Entrepreneurship and Loneliness Reid Hoffman
- An Indian founder (24squad.in, fintax24.in) writes the honest version of the quiet crash, not the dramatic one: the slow... renishmithani.com Article · ~12 min read · Starting Up The Burnout Trap: How I Rebuilt My Founder Mind Renish Mithani
- This is the framework for the co-founder vs senior hire vs contractor decision, written from real numbers instead of theory. Pu... Founder Reality Article · ~20 min read · Starting Up Solo Founder vs Co-Founder: The Complete Decision Framework George Pu
- Most equity guides assume two people starting on day one. This one is built for exactly your situation: you started solo and... Equity Matrix Article · ~15 min read · Starting Up How to Bring on a Co-Founder After Starting Sebastian Broways
- This is the SOP how-to our answer asks for, written first-hand around the exact failure mode: you are the bottleneck and tasks... The Founders Corner Article · ~12 min read · Starting Up How to Build the Systems That Run Your Business Without You The Founders Corner
- From Allan Dib, author of The 1-Page Marketing Plan, so the systemizing advice is practical rather than theoretical. It gives... Lean Marketing Article · ~10 min read · Starting Up How to Systemize Your Business as a Solopreneur Allan Dib (Lean Marketing)
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
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