Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Install this before you spend a rupee. It is the fastest way to catch a broken pixel before Meta's algorithm starts learning on... Chrome Web Store (Meta) Tool · D2C Meta Pixel Helper Chrome Web Store (Meta) In 2 answers
  2. A no-code page that takes UPI, card and net banking payments, useful for selling through Instagram or WhatsApp before you have... razorpay.com Tool · 3 min · D2C Razorpay Payment Pages Razorpay In 2 answers
  3. OpenAI's plan page: ChatGPT is free to start, with Go, Plus and Pro plans for more use; the free plan can draft descriptions... openai.com Tool · 4 min · D2C ChatGPT Pricing OpenAI In 2 answers
  4. Gallabox's plans: Basic ₹2,999 a month billed quarterly with 3 users and 500 AI credits, Essential ₹6,999 with AI agents on... gallabox.com Tool · 4 min · D2C Gallabox Pricing Gallabox In 2 answers
  5. An Indian print-on-demand partner: you upload designs to 350+ products (tees, hoodies, mugs), it prints only after a customer... qikink.com Tool · 4 min · D2C Qikink: print on demand for India Qikink In 2 answers
  6. Meesho's own seller page: what you need to register (GSTIN, or an Enrolment ID/UIN if you are not GST-registered, plus a bank... supplier.meesho.com Tool · 4 min · D2C Meesho Supplier: sell online at 0% commission Meesho In 2 answers
  7. WooCommerce's own cost breakdown: the plugin is free with no revenue share, but you pay for hosting (it estimates $25 to $350 a... woocommerce.com Tool · 5 min · D2C WooCommerce Pricing WooCommerce In 2 answers
  8. The live version of an Indian origin channel at scale: 500 plus channel partners in 80 plus countries, 400 plus technology... Freshworks Tool · 5 min read · GTM Freshworks Partner Program Freshworks In 2 answers
  9. Zoho's own pricing page, in rupees from India. The free edition is free forever for 3 users; Standard is Rs 800 a user a month,... zoho.com Tool · GTM Zoho CRM pricing and editions Zoho In 2 answers
  10. Zoho's simpler pipeline CRM for small teams moving off spreadsheets. Free for a single user; Express is Rs 400 a user a month... bigin.com Tool · GTM Bigin by Zoho CRM pricing Zoho In 2 answers
  11. Freshworks' own CRM pricing page. Growth is $9 a user a month billed annually, Pro $39 and Enterprise $59, with a free trial. freshworks.com Tool · GTM Freshsales pricing Freshworks In 2 answers
  12. Hunter's own pricing page. The free plan gives 50 credits a month; Starter is $34 a month billed yearly ($49 monthly) with... hunter.io Tool · GTM Hunter pricing Hunter In 2 answers
  13. Help Scout's own pricing page. The free plan includes 5 users, 1 inbox and 1 Docs knowledge base site; Standard is $25 a user a... helpscout.com Tool · GTM Help Scout pricing Help Scout In 2 answers
  14. Zendesk's own pricing page: Support Team is US$19 an agent a month and Suite Team US$55, paid yearly. Eligible startups can get... zendesk.com Tool · GTM Zendesk pricing Zendesk In 2 answers
  15. Groww's price list: Rs 0 account opening and maintenance, equity brokerage of Rs 20 or 0.1% per executed order, whichever is... groww.in Tool · Wealth Groww brokerage and charges Groww In 2 answers
  16. An open-source scaffold that forces spec, plan, tasks, then code. github.com Tool · How Founders Use AI GitHub Spec Kit GitHub In 2 answers
  17. The most-starred open-source text-to-SQL framework; MIT-licensed and works with any LLM including local ones. github.com Tool · How Founders Use AI vanna-ai/vanna: Chat with your SQL database Vanna.AI In 2 answers
  18. The default AI deck tool for founders: narrative in, designed deck out. gamma.app Tool · How Founders Use AI Gamma AI pitch deck generator Gamma In 2 answers
  19. The image model that renders readable text, essential for posters and social graphics. ideogram.ai Tool · How Founders Use AI Ideogram Ideogram In 2 answers
  20. Run 50 problem interviews in a weekend; the leading AI-moderated interview tool. outset.ai Tool · How Founders Use AI Outset: AI-moderated research platform Outset In 2 answers
  21. A purpose-built generator when you want a structured first draft in minutes. m1-project.com Tool · How Founders Use AI AI ICP Generator M1-Project In 2 answers
  22. Monitor whether ChatGPT, Perplexity, and AI Overviews mention your startup. otterly.ai Tool · How Founders Use AI Otterly.AI Otterly In 2 answers
  23. The simplest automation: generate, repurpose, and schedule in one place. buffer.com Tool · How Founders Use AI Buffer AI Assistant Buffer In 2 answers
  24. The workflow page for testing dozens of AI-actor variations before spending on winners. arcads.ai Tool · How Founders Use AI Arcads: Ad creative testing with AI actors Arcads In 2 answers

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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