Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. This is a concrete way to hit a small budget: use Airtable as your database, Softr to turn it into a real web app, and Zapier... Zapier Tool · Starting Up The 8 best no-code app builders in 2026 Zapier
  2. This is Bubble's reference page on how searches actually execute, and it is the highest-leverage read for your problem because... manual.bubble.io Tool · Starting Up Searches (Optimization checklist) Bubble
  3. When your task volume climbs and Zapier's per-task pricing starts to sting, n8n is the honest next step: it is fair-code and... n8n.io Tool · Ongoing tool · Starting Up n8n (open-source workflow automation) n8n
  4. Before you pay anyone for a full review, point SonarQube at the repository for a cheap, automated first read. It scans over 40... SonarSource Tool · Tool, setup in an afternoon · Starting Up SonarQube Sonar (SonarSource)
  5. Before you invent an onboarding, a paywall, or a settings screen, look at how a few hundred real products already solved it.... Mobbin Tool · Ongoing reference · Starting Up Mobbin Mobbin
  6. You cannot fix what you never feel, and most of us build on fast laptops and office wifi. This is the official doc for... Chrome for Developers Tool · Reference doc, ~10 min to try · Starting Up Throttling (Network and CPU) in Chrome DevTools Chrome DevTools team, Google
  7. This is the tool most teams reach for when they want a public roadmap that customers can actually vote on, not just a static... canny.io Tool · Starting Up Canny: Public Roadmap Canny
  8. When you want to make an offer on a domain someone already owns, do it on a real marketplace with escrow, not over a random... Afternic Tool · Starting Up Afternic (GoDaddy domain marketplace) Afternic (GoDaddy)
  9. When you want fast reactions from strangers who match your audience, PickFu is the cheap, no-setup way to do it. You upload 2... PickFu Tool · Poll results in a few hours · Starting Up How to test your brand name with PickFu PickFu
  10. This is a structured, fillable brief you can hand straight to a designer or paste into an AI tool, built around the six things... Holabrief Template · Starting Up Naming Brief Template (Holabrief) Holabrief
  11. This is the free, built-in way to see exactly where your landing page breaks: open DevTools, toggle the device toolbar, and... Chrome for Developers Tool · Starting Up Simulate mobile devices with Device Mode (Chrome DevTools) Google Chrome Developers
  12. Paste your landing page URL and it shows you exactly how the link renders when someone drops it into WhatsApp, Slack, LinkedIn,... OpenGraph.to Tool · Starting Up OpenGraph.to: Free Open Graph Checker and Preview Tool OpenGraph.to
  13. If your landing page is on WordPress, Weglot is the most common way to add a language toggle without touching engineering. This... Weglot Tool · ~10 min read · Starting Up How to add a WordPress language switcher (no code) Weglot
  14. This is the official government register, so if you are building in India this is where you confirm a name is not already... IP India Tool · varies · Starting Up IP India Trademark Public Search Controller General of Patents, Designs and Trade Marks (CGPDTM)
  15. A missing or stretched favicon is one of the smallest details that quietly makes a new startup look unfinished, and this tool... RealFaviconGenerator Tool · Starting Up RealFaviconGenerator RealFaviconGenerator
  16. A pretty palette that no one can read reads as careless, and this is the fastest way to catch that before it ships. Paste a... WebAIM Tool · Starting Up WebAIM Contrast Checker WebAIM
  17. Day-to-day posts are where a brand quietly falls apart, because each one gets rebuilt from scratch in a slightly different... Canva Template · Template library, pick and reuse in minutes · Starting Up Free and customizable social media (social graphic) templates Canva
  18. The article walks a four step method and then hands you an editable Google Doc you can fill in, which is what you actually need... Semrush Template · Starting Up How to Define Your Brand's Tone of Voice (with free template) Eugenia Verbina
  19. This is a free, browsable library of real SaaS landing pages (ConvertKit, Loom, Gumroad, and more) with the actual hero copy... swipefile.com Tool · Browsable gallery, dozens of real pages · Starting Up SaaS Landing Page Examples (Swipefile) swipefile.com
  20. Before you worry about whether your copy is persuasive, this catches whether it will even reach the inbox. It is genuinely free... Mailmeteor Tool · ~2 min per check · Starting Up Free Email Spam Checker Mailmeteor
  21. When you are the only writer, the fix is not more discipline, it is one short document you actually reuse. This free fill-in... Big Bang Copy Template · Fill-in Google Slides template, roughly 30 to 45 minutes to draft a first pass · Starting Up Brand Tone of Voice Template (free, fill-in) Big Bang Copy
  22. When you are staring at a blank button or a lonely empty state, the fastest unblock is seeing how good products actually... goodmicrocopy.com Tool · Browsable gallery, dozens of entries · Starting Up Good Microcopy Sam Hulick
  23. When you don't have the traffic to A/B test, a five-second test is the practical substitute: show your copy to a handful of... Maze Tool · Starting Up Five-Second Test Template Maze
  24. AlsoAsked pulls Google's live People Also Ask questions and maps them into a branching diagram, so you see the actual questions... AlsoAsked Tool · free tier with limited daily searches, paid plans for volume · Starting Up AlsoAsked: People Also Ask keyword research tool Mark Williams-Cook

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