Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. This is the most practical way to see search and interest trends climbing before they hit newsletters and everyone's timeline.... Exploding Topics Tool · Starting Up Exploding Topics Exploding Topics In 6 answers
2. This is the standard free tool for measuring how your page actually performs, and it defaults to a mobile view, which is... Google (web.dev) Tool · A test runs in under a minute per URL · Starting Up PageSpeed Insights Google In 6 answers
3. Project based video courses that take you from idea to a shipped app by rebuilding real products like a marketplace or a... No Code MBA (Seth Kramer) Course · Starting Up No Code MBA Seth Kramer In 6 answers
4. Replit's agent builds, hosts and fixes apps in the browser, with a database built in. The page lists Core at $20 a month ($18... replit.com Tool · Starting Up Replit pricing Replit In 6 answers
5. The DGFT's own portal page for applying for, updating and managing an Import Export Code, needed by anyone importing goods for... dgft.gov.in Tool · Official portal · Starting Up DGFT: Import Export Code (IEC) Directorate General of Foreign Trade In 6 answers
6. Amazon's own page for registering as a seller in India, with its fee calculator, Fulfillment by Amazon and the seller... sell.amazon.in Tool · Seller portal · Starting Up Sell on Amazon India Amazon In 6 answers
7. Vyapar's own plan page. Vyapar is GST billing and inventory built for shops, traders and small manufacturers who bill from a... vyaparapp.in Tool · Pricing page · Starting Up Vyapar plans and pricing Vyapar In 6 answers
8. India-built HR and payroll used by small and mid-sized firms. The page lists Essential at ₹2,495 a month including 50 employees... greythr.com Tool · Pricing page · Starting Up greytHR pricing greytHR In 6 answers
9. The India-based way to ship cross-border with customs paperwork handled for you, relevant here because it bundles compliant... shiprocket.in Tool · D2C Shiprocket X, Cross-Border Shipping for eCommerce Businesses Shiprocket In 6 answers
10. The direct source for Wati's actual current India pricing tiers, check here before trusting a third-party pricing comparison... Wati Tool · D2C Wati Pricing | WhatsApp Business API Wati In 6 answers
11. Interakt's WhatsApp and Instagram plans: Growth ₹2,799 a month and Advanced ₹3,799 a month plus taxes, with per-message rates... interakt.shop Tool · 4 min · D2C Interakt Pricing Interakt In 6 answers
12. A ready-to-use version of the update format YC recommends to its founders. Removes every excuse for not sending a clean,... Visible.vc Template · copy-paste template · Starting Up Y Combinator Investor Update Template Y Combinator / Visible.vc In 5 answers
13. The canonical dynamic-equity framework for fairly splitting ownership based on real contributions before funding, when nobody... slicingpie.com Tool · Framework + software + handbook · Starting Up Slicing Pie: Dynamic Equity Split Model & Calculator Mike Moyer In 5 answers
14. The most popular guided path to a Delaware C-corp for global and first-time founders, with Cooley-drafted templates, EIN,... stripe.com/atlas Tool · Guided incorporation service · Starting Up Stripe Atlas: Incorporate your startup (Delaware C-corp) Stripe In 5 answers
15. If you plan to register in India, a free handle and a free domain still will not save you if the name is already a registered... mca.gov.in Tool · Starting Up Check Company/LLP Name on the MCA portal Ministry of Corporate Affairs, Government of India In 5 answers
16. Once you accept that the spreadsheet lied about your cash, this template makes the timing gap concrete: you enter your real... The Startup Project Tool · Downloadable spreadsheet, 15 to 30 minutes to fill in · Starting Up Startup Runway Calculator Template (Excel and Google Sheets) The Startup Project In 5 answers
17. This is the one term sheet to benchmark your own against. YC wrote out the fairest single-page term sheet they could from... Y Combinator Template · 20 min read + Word template · Starting Up A Standard and Clean Series A Term Sheet (with downloadable template) Jason Kwon and Aaron Harris In 5 answers
18. A quick, free way to get a first-draft persona document out of your head and onto one page, useful exactly because our short... HubSpot Tool · Starting Up Make My Persona HubSpot In 5 answers
19. A fill-in worksheet that pushes you past anyone who could pay into specific, written traits: company size, budget, urgency of... HubSpot Template · Starting Up Ideal Customer Profile (ICP) Guide and Worksheet HubSpot In 5 answers
20. Google's free listing that puts your business on Search and Maps with photos, hours, reviews and a link to your site. The page... business.google.com Tool · Starting Up Google Business Profile Google In 5 answers
21. Kit (formerly ConvertKit) is email marketing for creators and small businesses. The free plan holds up to 10,000 subscribers... kit.com Tool · Pricing page · Starting Up Kit pricing Kit In 5 answers
22. Zomato's own sign-up page for restaurants and home kitchens, listing what you need to go live: PAN, GST number if applicable,... zomato.com Tool · Official page · Starting Up Partner with Zomato Zomato In 5 answers
23. Indian payroll software that calculates salaries, payslips and statutory deductions. It is free forever for up to 10 employees,... zoho.com Tool · Pricing page · Starting Up Zoho Payroll pricing (India) Zoho In 5 answers
24. MyBillBook's own pricing page. It is GST billing and stock software for small shops and traders, phone first with a desktop app... mybillbook.in Tool · Pricing page · Starting Up myBillBook pricing plans myBillBook (FloBiz) In 5 answers

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