Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The events calendar of India's technology industry body, covering product, AI and startup conferences and its startup programme... nasscom.in Tool · Event listing · Starting Up NASSCOM events NASSCOM
- An example of a state startup mission's own events calendar: workshops, demo days and programmes run by the state. Most states... startupmission.kerala.gov.in Tool · Event listing · Starting Up Kerala Startup Mission events Kerala Startup Mission
- An Indian platform for developer and technology communities that runs conferences and meetups on engineering, product and... hasgeek.com Tool · Community platform · Starting Up Hasgeek Hasgeek
- India's student hiring platform, with more than 32 million students registered. One free posting a month, with access to the... internshala.com Tool · Employer page · Starting Up Hire interns and freshers on Internshala Internshala
- The government's national internship portal, run by AICTE under the Ministry of Education, for AICTE, UGC and IGNOU students.... internship.aicte-india.org Tool · Official portal · Starting Up National Internship Portal (AICTE) AICTE, Ministry of Education
- An Indian platform where students take part in competitions, hackathons and quizzes and apply for internships. Recruiters can... unstop.com Tool · Employer page · Starting Up Unstop for recruiters Unstop
- An Indian hiring platform focused on technology roles, which describes itself as India's top platform for tech talent and is... cutshort.io Tool · Hiring platform · Starting Up Cutshort: hire tech talent in India Cutshort
- The government's national mentorship platform for startups, run by DPIIT. A startup registers, is matched to mentors by sector,... maarg.startupindia.gov.in Tool · Official portal · Starting Up MAARG: Startup India's mentorship portal DPIIT, Ministry of Commerce and Industry
- A global mentoring platform where you can book sessions with operators in product, design, engineering and growth. Free to... adplist.org Tool · Mentor marketplace · Starting Up ADPList ADPList
- Substack's own explanation of its model: free to publish, and when you charge readers, writers keep 90% of revenue minus card... substack.com Tool · Starting Up Going paid on Substack Substack
- Ghost's managed hosting plans: a website plus newsletter with members and paid subscriptions, Starter at $15 a month billed... ghost.org Tool · Starting Up Ghost(Pro) pricing Ghost Foundation
- Zoho's social media scheduler, priced in rupees from India: a Free plan, Standard at ₹600 a month billed yearly (₹900 monthly)... zoho.com Tool · Starting Up Zoho Social pricing Zoho
- Metricool's plan page: a Free plan, Starter from $20 a month for up to 5 brands, and Advanced from $53 a month, combining... metricool.com Tool · Starting Up Metricool pricing Metricool
- Hootsuite's plan page: Standard at $99 per user a month, Professional at $199 and up to $399, billed annually, with a 14-day... hootsuite.com Tool · Starting Up Hootsuite plans Hootsuite
- Linktree's plan page: Free with unlimited basic links and email and phone sign-ups, then Starter, Pro and Premium adding... linktr.ee Tool · Starting Up Linktree pricing Linktree
- A link-in-bio store built for Indian creators: free forever for a store, lead magnets and Instagram auto-DMs, with its Creator... superprofile.bio Tool · Starting Up SuperProfile for creators in India SuperProfile
- Beacons' plan page: a Free plan with a link in bio, media kit and store at 9% seller fees, Creator at $10 a month ($8.33 billed... beacons.ai Tool · Starting Up Beacons pricing Beacons
- Later's free link-in-bio page for Instagram, TikTok and Snapchat profiles, which suits anyone already scheduling posts with Later. later.com Tool · Starting Up Later link in bio Later
- Carrd builds simple one-page websites; Pro starts at $19 a year and adds a custom domain and forms, so your link page lives at... carrd.co Tool · Starting Up Carrd Pro Carrd
- Google's free keyword tool inside Google Ads: how often terms are searched and how that changed, suggested bids, and forecasts.... business.google.com Tool · Starting Up Google Keyword Planner Google
- Ahrefs' free tool for keyword ideas from a seed term, with search volume; Ahrefs Free (formerly Webmaster Tools) adds data on... ahrefs.com Tool · Starting Up Ahrefs Free Keyword Generator Ahrefs
- AnswerThePublic turns a topic into the questions and phrases people search; paid plans start at $20 a month (Starter) or $160 a... answerthepublic.com Tool · Starting Up AnswerThePublic pricing NP Digital
- Google's own self-paced training for its tools, built by Google product experts: Google Ads and Google Analytics courses, and... skillshop.withgoogle.com Course · Starting Up Google Skillshop Google
- Meta's training for Facebook and Instagram marketing: free online courses, live webinars and videos, plus an... facebook.com Course · Starting Up Meta Blueprint Meta
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →