Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. An ad-spy tool that lets you see whether other sellers are already running profitable, long-running ads for a similar product -... Minea Tool · D2C How to Find Dropshipping Products That Actually Sell Minea
  2. A single page of downloadable DPDP-aligned templates, data protection policy, privacy notice, consent forms, that saves you... DPDPA.com Template · D2C Templates and Policies, DPDP Rules DPDPA.com
  3. Useful if you need one policy that references DPDP, GDPR, and CCPA together, a realistic need for a D2C brand selling on its... PolicyOwn Tool · D2C Free Privacy Policy Generator for Websites & Apps | GDPR, CCPA & India DPDP PolicyOwn
  4. The right pick if you're on Shopify and selling into the EU/US as well as India, one consent layer across GDPR, CCPA, and (with... Consentmo Tool · D2C Consentmo: GDPR & CCPA Compliance for Shopify Stores Consentmo
  5. The better pick once WhatsApp becomes as much a support channel as a marketing one, a genuine shared team inbox with... wati.io Tool · D2C WATI, WhatsApp Team Inbox WATI
  6. A curated marketplace of compostable and plastic-free packaging, cornstarch mailers, kraft tape, seed-paper wraps, sized for... Brown Living Tool · D2C Plastic Free Packaging Products Brown Living
  7. Another low-MOQ sustainable packaging supplier built specifically for growing D2C, fashion, and beauty brands in India, a good... Mindful Tool · D2C Eco Friendly Packaging Products in India Mindful
  8. The actual government source of truth for IEC applications, ITC-HS classification, export policy and scheme updates, bookmark... dgft.gov.in Tool · D2C Directorate General of Foreign Trade (DGFT), Official Portal Ministry of Commerce and Industry, Government of India
  9. A fast, filterable search tool for finding your ITC-HS code by chapter or product description when you want a quicker... wise.com Tool · D2C HS Code List | India Harmonized System Code | HS Classification Wise
  10. For founders who want structured, certificate-backed training rather than piecing it together from blog posts - CFI's course is... corporatefinanceinstitute.com Course · D2C Startup / e-Commerce Financial Modeling & Valuation Course Corporate Finance Institute (CFI)
  11. Even India-first brands use Alibaba to benchmark prices and MOQs and to source components India doesn't make cheaply;... alibaba.com Tool · D2C Alibaba Supplier Sourcing and Trade Assurance Alibaba
  12. A free, fill-in-the-blanks NDA built for product development, the document you sign before you hand a factory your formulation,... legaltemplates.net Template · D2C Product Development Non-Disclosure Agreement (NDA) Template Legal Templates
  13. The only official Myntra onboarding portal, Myntra explicitly warns sellers off third-party 'registration' links, so this is... partners.myntrainfo.com Tool · D2C Myntra Partner Portal, Official Onboarding Myntra
  14. The operational home once you're approved, day-to-day catalogue, inventory and order management runs through here. seller.nykaa.com Tool · D2C Nykaa Seller Portal, Login Nykaa
  15. The direct self-service registration entry point for JioMart sellers, zero registration fee, straightforward for D2C brands... merchant.jiomart.com Tool · D2C JioMart Partner, Seller Self Signup Reliance Retail
  16. JioMart's dedicated seller-enablement layer, useful once you're past initial signup and need catalogue, pricing and... sen.jiomart.com Tool · D2C Seller Enablement Network, JioMart Reliance Retail
  17. Started as a single WhatsApp group in 2019 and grew into thousands of Indian D2C founders, enabler founders and investors... D2C Insider Tool · D2C D2C Insider - India's Leading Community of D2C Founders D2C Insider
  18. An India-focused Google Ads specialist agency working specifically with Shopping and PMax for D2C brands, a reasonable option... Aim n Launch Tool · D2C Ecommerce Google Ads Agency India | Shopping & PMAX for D2C Brands Aim n Launch
  19. The official DGFT portal for RoDTEP - the source of truth for current rates and notifications, since third-party blogs can lag... dgft.gov.in Tool · D2C RoDTEP - Directorate General of Foreign Trade Ministry of Commerce and Industry, Government of India
  20. A free search tool where you type your product name and get the HSN code and its GST rate instantly, the quickest way to... ClearTax Tool · D2C Free HSN Code List & GST Rate Finder ClearTax
  21. This is the fastest sanity check before you pay any creator - HypeAuditor's ML model flags bot followers and engagement pods... hypeauditor.com Tool · D2C Instagram Fake Follower Checker HypeAuditor
  22. Grynow leans into story-driven, trust-building creator content over one-off product placements - useful if your category... grynow.in Tool · D2C Grynow - Influencer Marketing Agency & Platform Grynow
  23. Built specifically for Indian D2C and ecommerce brands that want ad-ready UGC fast without managing the creator relationship... MakeUGC Tool · D2C MakeUGC - India's Performance-First UGC Ad Platform MakeUGC
  24. India and Southeast Asia's first dedicated consumer-focused VC fund, investing since 2012 - a longer track record than most... dsgcp.com Tool · D2C DSG Consumer Partners DSG Consumer Partners

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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