Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The most direct way to see what a serious fractional leader is trained to deliver: niche definition, qualifying engagements, a... Pavilion University Course · 6 week course · GTM How to Succeed as a Fractional Sales Leader Sophie Carter and Tom Glason
  2. A word-for-word script showing the six moves (permission, verification, context, problem, labelling, poke) on a real product.... joshbraun.com Template · 5 min read · GTM Poke the Bear Cold Call Script Josh Braun
  3. The practical version, with templates: audit your historical deals, split standard from custom, and build an approval matrix by... RevOps.io Template · 15 min read · GTM A Framework for Building Your Deal Desk (+ 2 Free Templates) Asia Corbett
  4. HubSpot's own pricing page in rupees. The free tools cover up to 2 users with no card; the Starter plan starts at Rs 585 a seat... hubspot.com Tool · GTM HubSpot pricing: free tools and Starter HubSpot
  5. Pipedrive's own pricing page. Lite is US$14 a seat a month and Growth US$24, both billed annually, with a 14-day free trial and... pipedrive.com Tool · GTM Pipedrive pricing Pipedrive
  6. The pricing page of Sell.Do, a CRM built for Indian real estate. It quotes per active user per month, with a minimum of 5... sell.do Tool · GTM Sell.Do pricing Sell.Do
  7. LeadSquared's own pricing page. Marketing plans are listed (Rs 90,000 an account a year for Marketing Pro); sales plans are... leadsquared.com Tool · GTM LeadSquared pricing LeadSquared
  8. The pricing page of Follow Up Boss, the CRM most US agent teams use. Grow is $58 a user a month billed annually ($69 monthly);... followupboss.com Tool · GTM Follow Up Boss pricing Follow Up Boss
  9. Hunter's verifier checks an address's syntax, domain and mail server response and returns valid, accept-all or invalid. Five... hunter.io Tool · GTM Hunter Email Verifier Hunter
  10. ZeroBounce's own pricing page. A free account gets 100 validation credits a month; pay as you go starts at $39 for 2,000... zerobounce.net Tool · GTM ZeroBounce pricing ZeroBounce
  11. MillionVerifier's own page on its prices: a low-cost bulk verifier with plans from $39, which says it does not charge for... millionverifier.com Tool · GTM MillionVerifier: email verification prices MillionVerifier
  12. Lusha's own pricing page. Free gives 40 credits a month; Starter is $37.45 a month billed yearly with 4,800 credits a year. lusha.com Tool · GTM Lusha pricing Lusha
  13. Clay's own pricing page. The free plan includes 500 actions a month; paid plans start higher and scale with actions and data... clay.com Tool · GTM Clay pricing Clay
  14. Expandi's own pricing page: $99 a month per account, or $79 a month billed annually. expandi.io Tool · GTM Expandi pricing Expandi
  15. Waalaxy's own pricing page, in rupees from India: Pro Rs 431, Advanced Rs 1,271 and Business Rs 1,815 a user a month, with a... waalaxy.com Tool · GTM Waalaxy pricing Waalaxy
  16. Dripify's own pricing page: $59 a user a month billed annually ($79 monthly). dripify.io Tool · GTM Dripify pricing Dripify
  17. HeyReach's own pricing page, priced per LinkedIn sender: Growth is $79 a month per sender; Agency is $999 a month for 25 senders. heyreach.io Tool · GTM HeyReach pricing HeyReach
  18. IndiaMART's own price list for its entry paid listing: Rs 40,000 for one year, Rs 72,000 for two and Rs 90,000 for three,... indiamart.com Tool · GTM IndiaMART Mini Dynamic Catalog price list IndiaMART
  19. Justdial's page for its paid plans, which promise 24 verified leads every month and show your listing above competitors. justdial.com Tool · GTM Advertise on Justdial Justdial
  20. Justdial's own page for listing a business free, with reviews, questions and product listings. justdial.com Tool · GTM Justdial free listing Justdial
  21. Zoho's page for the knowledge base built into Zoho Desk: help articles, FAQs, turning tickets into articles, and help centers... zoho.com Tool · GTM Zoho Desk knowledge base software Zoho
  22. GitBook's own pricing page: free for individuals; Essential is $65 a site a month and Ultimate $249, billed annually, plus $12... gitbook.com Tool · GTM GitBook pricing GitBook
  23. Document360's pricing page. Plans are custom-quoted by team size and AI usage, with a 14-day free trial; all plans are SOC 2... document360.com Tool · GTM Document360 pricing Document360
  24. Zoom's own pricing for webinars: $89 a month billed monthly or $66.67 a month billed annually, priced by attendee capacity. zoom.us Tool · GTM Zoom Events and Webinars pricing Zoom

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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