Template · 5 min read

Poke the Bear Cold Call Script

Josh Braun · joshbraun.com Free Intermediate

A word-for-word script showing the six moves (permission, verification, context, problem, labelling, poke) on a real product. It is the clearest demonstration of selling by making someone curious instead of making them defensive.

• Six stages: permission, verification, context, problem question, labeling, then poke the bear.
• Poking means quoting a benchmark for their size ("it takes a few days to send statements") and asking how that compares.
• Open by admitting the call is unexpected and asking for help, rather than claiming a reason to call.
• Only tease the solution after they have said the pain out loud themselves.