Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Most contract templates online are US-shaped, and this one is genuinely built for the Indian context: it covers IP assignment... Contract Shield Template · Downloadable Word template · Starting Up Software Development Agreement Template (India) Contract Shield
- A contract clause is your legal safeguard, but the practical one is making sure the repo lives under an account you control... GitHub Docs Tool · ~10 min read · Starting Up About organizations GitHub
- Most agency cost calculators are just email-capture forms that make you wait for a salesperson, but this one actually computes... Smol Launch Tool · Starting Up Free MVP & App Development Cost Calculator Smol Launch
- A shared board is the concrete accountability mechanism: every task has an owner, a status, and a due window that everyone can... Linear Tool · Free up to 250 issues, paid from 10 dollars per user per month · Starting Up Linear Linear
- You cannot fully remove the risk of one person holding all the knowledge, but you can hedge it, and the cheapest hedge is... GitHub Tool · One template file plus a short guide · Starting Up readme-best-practices: a starter template for project READMEs jehna
- If you have no warm intros, you need a pond stocked with people who actually want startup work, and Wellfound (formerly... Wellfound Tool · Ongoing platform · Starting Up Hire Startup Talent on Wellfound Wellfound
- UX Writing Hub is a well known home for this craft, and this guide is a browsable reference of real product screenshots showing... UX Writing Hub Tool · Starting Up Microcopy in a Nutshell: Past, Present and Future Anja Wedberg (UX Writing Hub)
- This is the practical answer to the scariest part of multilingual design: a button that reads Submit in English can blow out to... Lokalise Tool · Plugin, set up in minutes · Starting Up Lokalise for Figma (localization plugin) Lokalise
- A weekly ship cadence needs a container that resets every week on its own, otherwise the discipline lives in your head and... Linear Tool · Docs page plus free tool · Starting Up Cycles (Linear Docs) Linear
- When you are chasing your first 10 customers, you do not need Salesforce, you need one place to see who you contacted, who... Notion Marketplace Tool · Free Notion template · Starting Up Simple Sales CRM & Pipeline (Notion template) Laura Miller
- For Indian B2B, LinkedIn is closer to a real launch surface than Product Hunt ever was, because the decision-makers you are... LinkedIn Tool · Ongoing · Starting Up LinkedIn LinkedIn
- Sustaining a drip by hand every single day is where most founders quit, so this is the practical tool that keeps it going:... Typefully Tool · web and mobile app · Starting Up Typefully: write, schedule, and publish social posts and threads Typefully
- When the call goes well, the follow-up needs to go out fast, and a reusable structure is what makes that happen without you... Superhuman Blog Template · ~12 min read, 18 templates · Starting Up 18 Sales Follow-Up Email Templates That Actually Get Responses Superhuman
- If payments keep landing late, the fix is often to stop relying on the buyer to remember and set up an auto-debit mandate... Razorpay Tool · Starting Up Razorpay e-NACH and e-Mandate for Recurring Payments Razorpay
- When you are the only salesperson, the win is getting deals out of your head and into one place today, and HubSpot's free tier... HubSpot Tool · Starting Up HubSpot CRM for Startups (free forever plan) HubSpot
- Before a CRM is worth the overhead, a clean spreadsheet is often the honest answer, and this one downloads with no email wall... OnePageCRM Template · Starting Up Free Sales Pipeline Template (Excel and Google Sheets) OnePageCRM
- Before you hit send, paste your draft subject in here and it scores it for spam risk, clarity, and curiosity, so you catch the... SuperSend Tool · Starting Up Free Email Subject Line Tester (clarity, curiosity, and spam risk) SuperSend
- Knowing the rules is one thing, adding a compliant opt-out and address to your emails without bugging an engineer is another,... Sequenzy Tool · Starting Up Email Footer Generator (CAN-SPAM and GDPR) Sequenzy
- Before you send a real campaign, this tests exactly where your email lands across Gmail, Outlook, Yahoo, and others, so you... GlockApps Tool · Starting Up GlockApps Inbox Insight: Email Deliverability and Inbox Placement Test GlockApps
- Warming a new domain by hand means sending a trickle of real, replied-to emails for weeks, and this automates that slow ramp... Instantly Tool · Starting Up Instantly Email Warmup Instantly
- A guessed or bulk-sourced address is a gamble, and one bounce-heavy send tells Gmail and Outlook you are not a real sender,... zerobounce.net Tool · Starting Up ZeroBounce Email Verifier ZeroBounce
- Once you suspect something is dragging replies down, guessing is slow: Smartlead lets you run variant tests inside a single... Smartlead Tool · ~10 min read plus tool · Starting Up Cold Email A/B Testing in Smartlead (Variants + Reply Tracking) Smartlead
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →