Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Product analytics with experiments, feature flags and session replay in one tool, with a free allowance that renews every month... posthog.com Tool · Pricing page · Starting Up PostHog pricing PostHog In 3 answers
2. A simple email marketing tool with automations and landing pages. Free for up to 250 subscribers and 2,500 emails a month; paid... mailerlite.com Tool · Pricing page · Starting Up MailerLite pricing MailerLite In 3 answers
3. Zoho's mail and office suite from an Indian company. The Forever Free plan hosts email on one domain for up to 5 users;... zoho.com Tool · Pricing page · Starting Up Zoho Workplace pricing (India) Zoho In 3 answers
4. A November 2025 guide with a free template, by a writer of hundreds of releases, covering headline, dateline, lead, quotes,... blog.hubspot.com Template · Guide and template · Starting Up How to write a press release (template and examples) HubSpot In 3 answers
5. Riverside's plan page. Riverside records remote interviews in up to 4K video and audio from a browser, and has a free plan to... riverside.com Tool · Pricing page · Starting Up Riverside pricing Riverside In 3 answers
6. Zoho's invoicing app, which its own pricing page lists at ₹0 for Indian businesses, forever. It makes GST-compliant invoices,... zoho.com Tool · Pricing page · Starting Up Zoho Invoice pricing: free for Indian businesses Zoho In 3 answers
7. Where a registered employer logs in to file the monthly ECR, pay PF contributions and manage employees' UANs. epfindia.gov.in Tool · Government portal · Starting Up EPFO Employer Portal (Unified Portal) EPFO In 3 answers
8. The WhatsApp Business app gives a business a profile with its details in one place, a way to show products and services, and... whatsappbusiness.com Tool · Product page · Starting Up WhatsApp Business app Meta In 3 answers
9. The site of the trust set up by the MSME Ministry and SIDBI that guarantees collateral-free and third-party-guarantee-free... cgtmse.in Tool · Website · Starting Up CGTMSE: collateral-free credit for MSEs CGTMSE In 3 answers
10. Varsity's line-by-line reading of an Indian company's profit and loss statement: revenue, other income, expenses and how they... zerodha.com Course · 20 min read · Starting Up Understanding the P&L Statement (Part 1) Karthik Rangappa, Zerodha Varsity In 3 answers
11. The directory of TiE (The Indus Entrepreneurs) chapters, the founder and investor network with chapters across Indian cities... tie.org Tool · Chapter directory · Starting Up TiE chapters TiE Global In 3 answers
12. Buffer's plan page: a Free plan connecting up to 3 channels with 10 scheduled posts per channel, Essentials at $5 a month per... buffer.com Tool · Starting Up Buffer pricing Buffer In 3 answers
13. Ahrefs' plan page: Ahrefs Free, Starter at $29 a month, Lite at $129, Standard at $249 and Advanced at $449, with AI-search... ahrefs.com Tool · Starting Up Ahrefs pricing Ahrefs In 3 answers
14. Semrush's plan page: a Free account with 10 reports a day, and the SEO plan at $139 a month ($117.33 billed yearly) for 5... semrush.com Tool · Starting Up Semrush pricing Semrush (an Adobe company) In 3 answers
15. Tally's own pricing page. The free plan gives unlimited forms and submissions within fair use, with conditional logic,... tally.so Tool · Starting Up Tally pricing Tally In 3 answers
16. Google's page for Forms: surveys and quizzes with logic that shows questions based on earlier answers, automatic charts of... workspace.google.com Tool · Starting Up Google Forms Google In 3 answers
17. Freshdesk's plans. Growth is $19 per agent a month billed yearly and includes the Freddy AI Agent with the first 500 sessions;... freshworks.com Tool · Starting Up Freshdesk pricing Freshworks In 3 answers
18. Keka is a full Indian HRMS with payroll, attendance, performance and hiring, popular with growing startups. Its page lists... keka.com Tool · Pricing page · Starting Up Keka pricing Keka In 3 answers
19. Clockify tracks hours by client and project, the record a consultant bills from. The free plan covers time tracking, timesheets... clockify.me Tool · Pricing page · Starting Up Clockify pricing CAKE.com In 3 answers
20. Zoho's rupee price list for its cloud inventory app. A free plan covers 50 orders a month for one user and one location;... zoho.com Tool · Pricing page · Starting Up Zoho Inventory pricing (India) Zoho In 3 answers
21. The maker's own price list for n8n Cloud, billed per workflow run with unlimited steps: Starter at 20 a month billed yearly... n8n.io Tool · Pricing page · Starting Up n8n pricing n8n In 3 answers
22. Affinity, the professional design, photo-editing and page-layout app now owned by Canva, is free for individuals. It is the... affinity.studio Tool · Product page · Starting Up Affinity Affinity (Canva) In 3 answers
23. The easiest on-ramp into proper bookkeeping for a founder with zero accounting background, free under Rs 25 lakh turnover and... Zoho Books Tool · D2C Zoho Books, Online Accounting Software for India Zoho In 3 answers
24. Turns the BCD/SWS/IGST formula into a usable tool, HS-code-based, current-rate landed-cost estimate before you commit to an order. dutydecoder.com Tool · D2C India Import Duty Calculator DutyDecoder In 3 answers

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