Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A practical, founder-written primer on the money side of going full-time, how to think about your own finances so a lean... Hampton (joinhampton.com) Article · ~2,500 words · Starting Up Personal Finance for Startup Founders Dylan Eastwood & Ankur Nagpal
2. This is a working investor's honest read on when deep industry knowledge is a real edge and when it is just familiarity. It is... Wildfire Labs (Startup Stories from the Treehouse) Podcast · ~40 min · Starting Up The Rise of the Domain Expert Founder: Why Industry Insiders Are Winning the Startup Game Todd Gagne and Mike Vetter
3. DeHaat did not start with a clever app, it started with founders registering farmers on paper and pen, then earned market... Prime Venture Partners Podcast Podcast · ~40 min · Starting Up How AgriTech is Evolving in India with Shashank Kumar, Co-Founder & CEO DeHaat Shashank Kumar (with host Gaurav Ranjan)
4. Pieter Levels is the clearest working example of running an idea pipeline instead of waiting for one perfect idea. In this... Indie Hackers Podcast Podcast · ~60 min · Starting Up Confronting Your Fears and Taking a Leap with Pieter Levels of Nomad List Courtland Allen
5. Torres lays out a clean ladder for testing willingness to pay without waiting to finish the product: ask about past spending,... Product Talk Essay · ~10 min read · Starting Up Ask Teresa: How Can You Test a Customer's Willingness to Pay? Teresa Torres
6. Before you write a line of code, you can test whether a marketplace has a pulse by matching the first buyers and sellers... Learning Loop Article · ~10 min read · Starting Up Concierge MVP: run your marketplace by hand before you build it Learning Loop
7. When people happily use your product for free, the fix is often to stop assuming the user and the payer are the same person.... Isaac Jeffries Essay · ~7 min read · Starting Up Customers, End Users and Beneficiaries Isaac Jeffries
8. This essay gives you a clean, three-part test for a timing bet: is the enabling technology actually ready, has customer... Wing Venture Capital Essay · ~10 min read · Starting Up Startups and Timing: On the "Why Now" for New Businesses Tanay Jaipuria
9. Graham names the three things that actually convince investors: formidable founders, a promising market, and (usually) evidence... Paul Graham Essay · ~15 min read · Starting Up How to Convince Investors Paul Graham
10. This is the sharpest short statement of the trade you are weighing: if you bet on a trend before the market exists, the... Chris Saad, Startup Snippets Essay · ~5 min read · Starting Up Being too early is the same as being wrong Chris Saad
11. You do not need to be in anyone's network to see interest rising, you need the search data everyone already generates. Google... Google Tool · Starting Up Google Trends (Explore) Google
12. This is a clean, concrete example of reading a policy change as demand rather than a headache. Instead of treating new rules as... Andreessen Horowitz (a16z) Article · ~15 min read · Starting Up Brazil's Surprising Fintech Tailwind Angela Strange and Flora Oliveira
13. Amy Hoy names the exact trap in this question: the person who swears they would pay "if only you added X" is, as she puts it,... Stacking the Bricks Essay · Starting Up Vaccinate Yourself Against Crappy Customer Feedback Amy Hoy
14. This piece sorts research methods along attitudinal versus behavioral and qualitative versus quantitative, so you can see... Nielsen Norman Group Article · About 12 minute read · Starting Up When to Use Which User-Experience Research Methods Christian Rohrer
15. This piece names the exact trap you are describing: in India, open disagreement often reads as rude, so a prospect will say yes... Sales & Marketing Management Article · 8 minute read · Starting Up Selling to India: Avoid Assumptions Gunjan Bagla
16. This is the canonical conversation on why people give you nice-sounding feedback you cannot trust, with Rob Fitzpatrick (author... The Art of Product Podcast Podcast · About 45 minutes · Starting Up The Mom Test with Rob Fitzpatrick (The Art of Product, Ep. 90) Derrick Reimer and Ben Orenstein (hosts), with Rob Fitzpatrick
17. Most founders either stop at two chats with friendly users or interview forever and never ship. Seaman, a UX researcher, gives... Medium Essay · About a 10 minute read · Starting Up The Right Number of User Interviews Mitchel Seaman
18. Video · About 55 minutes · Starting Up The Lean Startup | Eric Ries | Talks at Google Eric Ries
19. The thing that drains most founders is treating research as a big occasional project, so it always feels heavy. Teresa Torres... Product Talk Article · About a 10 minute read · Starting Up This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits Teresa Torres
20. The people who cancel are telling you exactly what is broken, and most founders never ask. This Lean B2B guide shows how to... Lean B2B Article · ~15 min read · Starting Up How to Run a Customer Exit Survey to Improve Retention Etienne Garbugli
21. Most ICP advice assumes a clean B2B buyer, which is exactly what breaks when you sell to Indian small businesses. This piece... LinkedIn Article · ~8 min read · Starting Up Selling to SMBs in India: it's difficult but not impossible Aditi Puri Batra
22. This is the cleanest breakdown we found of who is actually involved in a purchase: economic buyer, champion, end user,... Dock Article · About a 12 minute read · Starting Up The 6 Types of B2B Buyers (and how to sell to them) The Dock Team
23. Van der Kooij's Winning by Design frameworks are the practical standard for thinking about who you sell to in a real SaaS deal,... Winning by Design Book · About 211 pages · Starting Up Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization Jacco van der Kooij and Fernando Pizarro
24. This is the clearest piece we found on the actual question: when a tight ICP has become too tight and you are leaving real... A Smart Bear Article · About a 15 minute read · Starting Up Adjacency Matrix: How to expand after PMF Jason Cohen

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