Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Most founder-salary writing either romanticizes starving yourself or only speaks to VC-backed rounds. This one pushes back on... Majd's Newsletter (Substack) Essay · Starting Up How much should founders pay themselves? Majd ALAILY
  2. Most advice frames a low founder salary as noble discipline. This piece makes the counter-case with real founder voices: when... Millennial Masters (Substack) Article · Starting Up Underpaying yourself is hurting the company Daniel Ionescu
  3. Video · long-form interview, roughly an hour · Starting Up Jason Fried Interview: Bootstrapping vs VC, Profit vs Revenue, Basecamp, HEY & Once Jason Fried
  4. This piece names the exact confusion in the question: profit is earned on paper under accrual rules, but cash is what actually... Ramp Article · Starting Up Why Your Profitable Business Is Running Out of Cash & How to Fix It Ramp
  5. Video · Starting Up Cash Basis vs. Accrual Basis Accounting Explained: Which Is Right for Your Business? YouTube
  6. If the gap between profit on paper and cash in the bank keeps biting you, this is the most widely used practical system for... Penguin Random House Book · Starting Up Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Mike Michalowicz
  7. This is a ready folder structure (sections A to M covering legal, IP, employment, financials, and cap table) that you can stand... alexanderjarvis.com Template · Downloadable checklist (folders A to M) · Starting Up Due Diligence Request List Template for Startup Fundraising Alexander Jarvis
  8. Burkland does accounting for hundreds of early startups, so this is a working list of the errors they actually clean up, not... Burkland Associates Article · Starting Up Common Startup Accounting Mistakes (And How to Avoid Them) Craig Simmons
  9. Video · Starting Up How Indian Startup Founders Save Crores in Taxes! YouTube
  10. Getting the money in is a GST question, but the regulatory layer around it is FEMA, and founders usually discover this only... Mondaq Article · Medium read · Starting Up Is Your Startup FEMA Compliant? Key Regulations Every Founder Must Know Maheshwari & Co. Advocates & Legal Consultants
  11. This is written by a working SaaS CFO (Ben Murray, CPA), so it explains deferred revenue and accrual recognition in the exact... The SaaS CFO Article · ~15 min read · Starting Up Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS Ben Murray
  12. This is the clearest map we found of the exact question you are asking: who should own your books at each stage, from founders... CFO Advisors Article · 10 to 12 min read · Starting Up You Probably Don't Need a Fractional CFO Yet: A Stage-by-Stage Guide for Founders Alex Wu, CFO Advisors
  13. Two founders who built and scaled FundThrough talk through the same build-versus-outsource finance call you are weighing, and... Cash Flow & Tell Podcast · 39 min · Starting Up When is it Time to Hire a CFO? Steven Uster and Deepak Ramachandran (Cash Flow & Tell)
  14. This is the clearest recent evidence for the answer's core claim: for an India-first business a domestic fund often serves you... Rest of World Article · 10 min read · Starting Up India's VCs are beating Silicon Valley at home Rest of World staff
  15. This is the founder-voice gut check on whether flipping for US capital was ever worth it, and it puts hard numbers on the cost... Rustic Flute Essay · 9 min read · Starting Up The Delaware Flip Dilemma Sparsh
  16. This is the market-type analysis your question needs, from someone who has funded hundreds of SaaS companies. Lemkin quantifies... SaaStr Article · 7 min read · Starting Up Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline. Jason Lemkin
  17. This is your thesis proven from a Chennai apartment. Girish had never met a VC in his life, yet an AppSumo blog contest entry... Entrepreneur India Article · 8 min read · Starting Up The Story of Girish Mathrubootham: How the Entrepreneur Is Today an Investor Everyone Wants Entrepreneur India Staff
  18. Written by an investor, this is a clean field guide to the exact tricks Indian founders reach for and VCs immediately discount:... Hustle Fund (Angel Squad) Article · 8 min read · Starting Up Startup Vanity Metrics Investors Should Avoid (And What to Focus on Instead) Brian Nichols
  19. This is the honest breakdown of what the equity actually buys, and it lands exactly where we do: you are paying for the... Value Add VC Article · 10 min read · Starting Up What Does Y Combinator Actually Give You: The Real Value Beyond the $500K Check Value Add VC
  20. This is the clean head-to-head for the exact choice an Indian founder faces: Surge or YC. It lays out the tradeoff we care... Ellenox Article · 12 min read · Starting Up Surge (Peak XV) vs Y Combinator: A Guide for Founders Ellenox
  21. This is the one map of the full non-dilutive stack in India, with real names next to every option: RBF providers (GetVantage,... IncorpX Article · 8 min read · Starting Up How to Raise Funds Without Giving Away Equity: Non-Dilutive Funding for Startups in India (2026) IncorpX
  22. This is the India reality check that stops you anchoring to US numbers. It puts the median Indian seed ticket at roughly $1M... Inc42 Article · 8 min read · Starting Up Indian Startup Funding Jumps 8% YoY To $5.7 Bn In H1 2025 Inc42 Staff
  23. Written by a VC for early-stage founders, it explains what light-touch seed diligence actually is: at seed the room skews... Airtree Ventures (Open Source VC) Article · 12 min read · Starting Up What to include in your startup's data room Airtree Ventures
  24. This is the ranked view of which terms actually bite, grounded in the NVCA model documents that most institutional term sheets... Glencoyne Article · 25 min read · Starting Up NVCA Term Sheet Standards: What Founders Must Know About Economics and Control Glencoyne Legal team

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