Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Most founder-salary writing either romanticizes starving yourself or only speaks to VC-backed rounds. This one pushes back on... Majd's Newsletter (Substack) Essay · Starting Up How much should founders pay themselves? Majd ALAILY
- Most advice frames a low founder salary as noble discipline. This piece makes the counter-case with real founder voices: when... Millennial Masters (Substack) Article · Starting Up Underpaying yourself is hurting the company Daniel Ionescu
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Video · long-form interview, roughly an hour · Starting Up
Jason Fried Interview: Bootstrapping vs VC, Profit vs Revenue, Basecamp, HEY & Once
Jason Fried
- This piece names the exact confusion in the question: profit is earned on paper under accrual rules, but cash is what actually... Ramp Article · Starting Up Why Your Profitable Business Is Running Out of Cash & How to Fix It Ramp
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Video · Starting Up
Cash Basis vs. Accrual Basis Accounting Explained: Which Is Right for Your Business?
YouTube
- If the gap between profit on paper and cash in the bank keeps biting you, this is the most widely used practical system for... Penguin Random House Book · Starting Up Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Mike Michalowicz
- This is a ready folder structure (sections A to M covering legal, IP, employment, financials, and cap table) that you can stand... alexanderjarvis.com Template · Downloadable checklist (folders A to M) · Starting Up Due Diligence Request List Template for Startup Fundraising Alexander Jarvis
- Burkland does accounting for hundreds of early startups, so this is a working list of the errors they actually clean up, not... Burkland Associates Article · Starting Up Common Startup Accounting Mistakes (And How to Avoid Them) Craig Simmons
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Video · Starting Up
How Indian Startup Founders Save Crores in Taxes!
YouTube
- Getting the money in is a GST question, but the regulatory layer around it is FEMA, and founders usually discover this only... Mondaq Article · Medium read · Starting Up Is Your Startup FEMA Compliant? Key Regulations Every Founder Must Know Maheshwari & Co. Advocates & Legal Consultants
- This is written by a working SaaS CFO (Ben Murray, CPA), so it explains deferred revenue and accrual recognition in the exact... The SaaS CFO Article · ~15 min read · Starting Up Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS Ben Murray
- This is the clearest map we found of the exact question you are asking: who should own your books at each stage, from founders... CFO Advisors Article · 10 to 12 min read · Starting Up You Probably Don't Need a Fractional CFO Yet: A Stage-by-Stage Guide for Founders Alex Wu, CFO Advisors
- Two founders who built and scaled FundThrough talk through the same build-versus-outsource finance call you are weighing, and... Cash Flow & Tell Podcast · 39 min · Starting Up When is it Time to Hire a CFO? Steven Uster and Deepak Ramachandran (Cash Flow & Tell)
- This is the clearest recent evidence for the answer's core claim: for an India-first business a domestic fund often serves you... Rest of World Article · 10 min read · Starting Up India's VCs are beating Silicon Valley at home Rest of World staff
- This is the founder-voice gut check on whether flipping for US capital was ever worth it, and it puts hard numbers on the cost... Rustic Flute Essay · 9 min read · Starting Up The Delaware Flip Dilemma Sparsh
- This is the market-type analysis your question needs, from someone who has funded hundreds of SaaS companies. Lemkin quantifies... SaaStr Article · 7 min read · Starting Up Bootstrapping in SaaS? It Works. But Add ~4 Years to the IPO Timeline. Jason Lemkin
- This is your thesis proven from a Chennai apartment. Girish had never met a VC in his life, yet an AppSumo blog contest entry... Entrepreneur India Article · 8 min read · Starting Up The Story of Girish Mathrubootham: How the Entrepreneur Is Today an Investor Everyone Wants Entrepreneur India Staff
- Written by an investor, this is a clean field guide to the exact tricks Indian founders reach for and VCs immediately discount:... Hustle Fund (Angel Squad) Article · 8 min read · Starting Up Startup Vanity Metrics Investors Should Avoid (And What to Focus on Instead) Brian Nichols
- This is the honest breakdown of what the equity actually buys, and it lands exactly where we do: you are paying for the... Value Add VC Article · 10 min read · Starting Up What Does Y Combinator Actually Give You: The Real Value Beyond the $500K Check Value Add VC
- This is the clean head-to-head for the exact choice an Indian founder faces: Surge or YC. It lays out the tradeoff we care... Ellenox Article · 12 min read · Starting Up Surge (Peak XV) vs Y Combinator: A Guide for Founders Ellenox
- This is the one map of the full non-dilutive stack in India, with real names next to every option: RBF providers (GetVantage,... IncorpX Article · 8 min read · Starting Up How to Raise Funds Without Giving Away Equity: Non-Dilutive Funding for Startups in India (2026) IncorpX
- This is the India reality check that stops you anchoring to US numbers. It puts the median Indian seed ticket at roughly $1M... Inc42 Article · 8 min read · Starting Up Indian Startup Funding Jumps 8% YoY To $5.7 Bn In H1 2025 Inc42 Staff
- Written by a VC for early-stage founders, it explains what light-touch seed diligence actually is: at seed the room skews... Airtree Ventures (Open Source VC) Article · 12 min read · Starting Up What to include in your startup's data room Airtree Ventures
- This is the ranked view of which terms actually bite, grounded in the NVCA model documents that most institutional term sheets... Glencoyne Article · 25 min read · Starting Up NVCA Term Sheet Standards: What Founders Must Know About Economics and Control Glencoyne Legal team
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →