Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the India-specific explainer you hand a candidate who has never held equity. It defines pool, vesting (typically 3 to 4... Razorpay Article · 15 min read · Starting Up ESOP for Startups in India: Benefits, Legal Framework, Costs, & Taxation Razorpay Learn
- The canonical answer to the sequencing question: do not hire a go-to-market specialist before you know what drives growth.... First Round Review Article · 15 min read · Starting Up When to Make Your First Sales Hire: Expert Guide for Startup Founders First Round Review
- The most concrete guide on the specific role our answer names: the founder's associate, the high-agency generalist you hire to... Jumpstart Article · 12 min read · Starting Up Startup Guide to Hiring a Founder's Associate Jumpstart
- This is the India proof of the answer's edge: great people in smaller cities are underpriced and overlooked, and hiring them is... Zoho Article · 15 min read · Starting Up Rural Revival: building world-class products from small towns Sridhar Vembu / Zoho
- This is the India-specific pre-day-one checklist you actually run down: it names the offer letter and employment contract (with... ClearTax Article · 10 min read · Starting Up Recruiting Your First Few Employees ClearTax
- The canonical piece for avoiding exactly the vanity-title trap you warn against. It caps the role at about 20% admin work (so... a16z Article · 15 min read · Starting Up How to Hire a Chief of Staff Andreessen Horowitz (a16z)
- This is the concrete, copy-paste artifact the other two essays lack: a real JD skeleton (summary, Who You Are, nine... vChief Template · 12 min read · Starting Up Chief of Staff Job Description, Duties & Interview Questions vChief
- This is the reference implementation of your thesis: the handbook IS the process, not a description of it. GitLab's rule that... GitLab Handbook Article · browse 30 min · Starting Up The GitLab Handbook (and the Handbook-First Approach) GitLab
- This is the lean counterweight to GitLab: a real, Creative-Commons handbook you can fork today, written as short human sections... GitHub (basecamp/handbook) Template · 30 min read · Starting Up The 37signals (Basecamp) Employee Handbook 37signals
- This is the 'why does nobody read our handbook' guide, and it names the real failure mode: fewer than 1 in 20 docs get updated... Slite Article · 15 min read · Starting Up Internal Documentation: How to Build Docs Your Team Actually Reads Slite
- This is the exact 'replace gut-feel culture fit with a scored values interview' playbook your answer describes. It hands you a... First Round Review Article · 20 min read · Starting Up Develop Your Hiring System Like a Product to Eliminate Bias and Boost Retention First Round Review (interview with Ashley Williams, ex-SendGrid engineering leader)
- This names the exact trap in the Indian hiring context: 'culture fit' becomes a socially acceptable filter on surname, region,... Business Today Article · 5 min read · Starting Up Companies hire for comfort: startup founder slams flawed recruitment culture in India that stifles innovation Business Today (reporting founder Amit Gupta)
- Written by a manager who has actually done it, so it reads like a playbook, not theory: prep your talking points in bullets,... Medium (The Innovation) Article · 9 min read · Starting Up How to Fire Someone With Dignity Shannon Z
- This is the honest post-mortem, not the launch hype. Buffer ran fully public salaries for a decade (17 to 75 people) and this... Buffer Article · 15 min read · Starting Up Reflecting on a Decade of Transparent Salaries at Buffer Courtney Seiter and the Buffer team
- The definitive playbook for saying hard news first and plainly. Steinberg (People lead at Sennder, ex-Zynga/Facebook) is... First Round Review Article · 20 min read · Starting Up How to Lead and Rally a Company Through a Layoff Beth Steinberg (interviewed by First Round)
- Salary transparency made real in the Indian ecosystem: named founder comp across 65 founders at 37 companies. It shows the... Inc42 Article · 12 min read · Starting Up Founder Salaries Tracker FY25: How Much Did Startup Founders Earn? Inc42 Data Labs
- GitLab runs 2,000+ people across 60+ countries with zero headquarters, so their handbook is the closest thing to a field manual... The GitLab Handbook Article · 45 min read · Starting Up GitLab's Guide to All-Remote GitLab
- This is a real, published pay formula, not opinion: Salary = (SF 50th-percentile benchmark x cost-of-living multiplier x role... Buffer Article · 15 min read · Starting Up The Next Evolution of Transparent Salaries: Our Remote-First Formula and Salary Calculator Buffer
- Before you lock in location-based bands, read the honest case against them: this lays out where cost-of-living pay breeds... Sifted Article · 10 min read · Starting Up Should you earn less because you live somewhere cheaper? Sifted
- Your answer says 'write the decision, the reasoning, and who owns it in one place', and this is the copy-paste template for... GitHub Template · 30 min read · Starting Up Decision Record: how to initiate and complete decisions for teams Joel Parker Henderson
- Written by a two-time exited founder who now coaches CEOs, this maps almost exactly onto our answer: split business focus... Matt Munson (2x exited founder, CEO coach) Essay · 14 min read · Starting Up How to Plan a Great Team Offsite Matt Munson
- This is the missing India cost context: real rupee numbers for a distributed team that can drive out of Mumbai instead of... StayVista Journal Article · 12 min read · Starting Up Corporate Offsite Destinations Near Mumbai: Where to Go, What to Spend and How to Plan StayVista Editorial
- POSH is the compliance founders skip until a complaint or a diligence checklist forces it, and this is a clean, dedicated... greytHR Article · 12 min read · Starting Up POSH Act Explained: Full Form, Meaning and Compliance Guide greytHR
- Doist runs a 100+ person team across every time zone with 80-90% of communication written, and this piece is their playbook... Doist / Twist Article · 18 min read · Starting Up Asynchronous Communication: The Real Reason Why Remote Workers Are More Productive Doist
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →